- Hardcover: 469 pages
- Publisher: Cambridge University Press (8 May 2014)
- Language: English
- ISBN-10: 1107037816
- ISBN-13: 978-1107037816
- Product Dimensions: 17.4 x 2.5 x 24.7 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 524,131 in Books (See Top 100 in Books)
- See Complete Table of Contents
Creating Global Opportunities: Maersk Line in Containerisation 1973–2013 Hardcover – 8 May 2014
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'The global shipping industry has been a major driver and enabler underpinning the massive growth in world trade in recent decades. One of the major players in the sector - and one of the most innovative - has been Maersk Line. This fascinating book provides many insights not only into the development of Maersk itself but also the impact that the industry as a whole has had on the way that the world does business.' Dr Martin Christopher, Emeritus Professor of Marketing and Logistics, Cranfield School of Management
'This book is compulsory reading for all who are involved in container liner shipping. Maersk Line is no. 1 in the world, and its strategy is key for shaping this industry. And, this book offers a rare insight in just that - the successful strategy of Maersk Line under the leadership of the legendary Maersk McKinney Moeller.' Professor Dr Peter Lorange, President/CEO, Lorange Institute of Business, Zurich, and former President, IMD, Lausanne
'Many shipping company histories are chronicles laced with ship pictures. But this one goes much, much further. If you want to understand how the world's biggest shipping company got to where it is today, and its struggle to manage a meteoric expansion from 6% market share to 16%, then this book is an Aladdin's cave. The 40-year time series of financial statistics provides a unique quantified framework, against which the strategic and operational development of the company is played out.' Professor Martin Stopford, President, Clarkson Research
'Any attempt to shed light on such a remarkable but reticent company is to be welcomed. The story behind Maersk is certainly a rich one.' Financial Times
'… [this] book is a very valuable source for insight into the inner workings of one of the world's largest shipping companies … [It will] appeal to readers interested in the development of the shipping industry in general, and the growth and transformation of Maersk Line in particular.' Espen Ekberg, Forum Navale
This book traces the rise to prominence of Maersk Line - the world's leading container operator - putting its extraordinary expansion within the context of the globalisation of trade. With unprecedented access to company archives, interviews and statistical data, it will appeal to students, industry specialists and general business readers.See all Product description
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Top Customer Reviews
It's not a quick read, but it's got a good set of pictures, plenty of sidebars, and as the decades roll by guest spots from the economist to remind the reader of that decade's major political, social, economic and technological events to set the context. If you want to understand global container shipping, understanding how Maersk became the big player is part of that.
Intermediate level, four hundred pages and definitely a good one. It's quite possible to read this one in bits, picking out chapters of interest, rather than going cover to cover.
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