Create Your Own Website The Easy Way: The Complete Guide to Getting You or Your Business Online Paperback – 2 Jun 2016
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The only book you'll ever need for learning to build your own website from scratch, covering every topic you will encounter, with an easy, friendly and accessible approach, for a successful and effective online presence.
About the Author
Alannah Moore has been designing websites since 2001, and is the author of Create Your Own Website Using WordPress in a Weekend, The Creative Person's Website Builder and Create Your Online Store in a Weekend. She specialises in showing entrepreneurs and small-business owners how to get themselves online, teaching website-building workshops in London and Paris, and working with clients all over the world, via Skype, to help them get online. Her previous books have been lauded for their accessible and friendly tone (with a host of five-star reviews online), making this complex subject approachable for people of all levels and abilities.
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Top customer reviews
However, as the author observes at the start there are many create your own website services out there. These are now so good that she has reversed her previous advice to people to get professionals in to build websites. I think this is very laudable. The problem this range of services creates for this book is that there are a number of them (WordPress, Weebly, Squarespace, Wix and Shopify for example) - and, inevitably they all function differently in some aspects. And as a current user of just one of those services the instructions on the others are inevitably of less interest to me. And that takes out quite a big chunk of the book. I would also suggest that WordPress tends to look favoured by the author when compared to the others. (See edit below).
There are also a fairly substantial number of cases studies sprinkled through the book with longish quotes from the website owner. These take up quite a lot of the 176 pages.
So, all in all I think this is a useful introductory primer to help someone get a website up and running. I was tempted to give it three stars but I think that it contains some very important advice about that first set up. It is easy to make mistakes, especially design mistakes, at the initial set up stage and rectifying those later can be very time consuming. So on the basis of the market this is aimed at I think that it does have some very important advice.
Edit: Alannah Moore, the author of this book, made a very thoughtful comment on my review and I take her point entirely. I think I should have said that the author spends more time discussing WordPress rather than suggesting that she "favoured it". The reasons for spending more time on WordPress are set out with great clarity in Alannah's comment and I am very happy to add this edit. I have added this rather than change the original as otherwise Alannah's comment might not make sense to later readers.
It gives great advice on planning what you want from your website - a process which if skipped can cost you a fortune and set you back months.
It talks about finding and making images, video and audio for your website. It also discusses adding a blog to your site, using email newsletters and social media. There is some discussion of search engines and optimising your website around key words, also pay per click advertising and more general promotion of your site. Finally the book finishes with web tools and talks about legalities and how to help, and concludes with a helpful glossary.
This is a really well designed book which is made to be read and which is aimed at getting new businesses/charities/clubs on the web as cost effectively as possible. This is not for someone with ten thousand pound budget, but for someone that hasn't got access to that kind of money -- this means that you can get started quickly and with the best advice
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