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Create a Successful Website  [Paperback]

Paula Wynne
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Table of Contents

DAY 1: RESEARCH AND PLANNING

  • Naming your site
  • Domain Names
  • Hosting
  • Setting Goals
  • SWOT Analysis
  • Competitive Analysis
  • Testing the market
  • Research List

    DAY 2: BRANDING

  • Building your brand
  • Creating a Visual Identity
  • Researching brands
  • Golden Rules
  • Email Signature
  • Google Alerts

    DAY 3: NAVIGATION

  • Navigate your site
  • CMS - Content Managed System
  • Understanding web pages
  • Website Navigation
  • Navigation Map
  • Navigation Rules

    DAY 4: FREE WEBSITES

  • Free versus paid sites
  • List of free websites
  • Analysis of free websites

    DAY 5: HOSTED SITES

  • What is a hosted site
  • Why use hosted sites
  • Which hosted site for you?
  • List of hosted sites
  • Analysis of hosted sites

    DAY 6: BESPOKE WEBSITES

  • What is a bespoke web design
  • How to work with a developer
  • Web development brief
  • CMS for development
  • Questions for a developer
  • Payment plans
  • Dealing with developer issues
  • Testing and sign off

    DAY 7: STICKY CONTENT

  • Publishing content
  • What to publish
  • User generated content
  • Content dos and donts
  • Finding content
  • Sources of good content
  • Dynamic content

    DAY 8: ECOMMERCE

  • What is eCommerce
  • Secure online shops
  • Merchant Banking
  • Secure trading gateways
  • Choosing eCommerce partners
  • Websites to research
  • Payment compliance
  • Data Protection
  • Easy ways to sell online

    DAY 9: REVENUE

  • Catch em while you can
  • Monetise your site
  • Affiliate Marketing
  • Lead generation
  • Subscriptions
  • Banner advertising
  • Sponsorships
  • Key Performance Indicators

    DAY 10: GO LIVE

  • What is go live?
  • Steps before go live
  • Tracking traffic
  • IP and Servers
  • Road test
  • Go Live checklist


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