From the Author
The inspiration for the book grabbed Paula after she was invited by BT to talk on the subject of creating online success at the everywoman conference in November last year. On the train home she was still buzzing after having met so many people who were in the same `novice' shoes as she was only a few years ago. After putting a few traumatic years behind her, Paula was inspired to share her experience with others.
Create a Successful Website, a visual step-by-step guide, steering the reader from research, planning and branding their website right through to ecommerce and revenue options and includes a list of high profile experts advising on topics throughout the book. The book also features a comprehensive study of free websites, hosted pay-monthly sites and how to work with a developer.
Using screen shots, text and illustrations, Create a Successful Website, makes it easy for anyone to learn how to build a web presence, what pitfalls to watch out for, while the clear, easy-to-follow instructions walks the reader through each task. The book is jam packed with To Dos, Pros and Cons, Bulleted lists, Checklists, Questions to ask and Dos and Don'ts, all making a website or online business more accessible.
Claire Young, from The Apprentice, has written the Foreword and believes the book will be a source of encouragement and inspiration to the majority of beginners, as well as providing a wealth of practical information for anyone facing the increasingly complex online world.
From the Inside Flap
Who should Read This Book
The world is moving so fast and getting smaller as the internet weaves an invisible social and business web around us. So this book is for everyone who wants to get online for personal and business reasons.
Do you want to get online for business purposes, such as starting an online business to earn an extra income? Does your organisation or association need a web presence? Or do you have a large, extended family scattered all over the world and want to start a project to keep everyone up to date with one website? The book is also ideal for students (young and old) who want to slowly build up a profile or portfolio of their work.
Here's a quick list of who should read this book.
Artists and Creatives
Talented artists should be selling their work online. It's a great way to show off a portfolio without dragging a bunch of heavy canvases around town.
There are countless associations who would benefit from getting online. A site with a few pages either done with easy to use boxed software or a free blog site, is the ideal tool to direct enquiries.
Actors and Sports Personalities
All up and coming athletes, swimmers, runners and all sports people with an ambition to see their name in lights at future Olympics should get themselves online. A website is the ideal stage for showing off your skills as a talented sports person. This also goes for Amateur Dramatic Students who want to `break' into the industry.
Authors and Writers
This is my personal favourite. Authors, writers and self published authors could do with a little peek into these pages to learn how to get visibility if they are not yet published. Whether you are an established author promoting your books to a wider audience or a new writer peddling manuscripts to Publishers and Agents, having your own site will take your profile to the next level.
A simple little idea, such as a book club or reading group website invites people to share a passion for similar interests.
Even God is online. The obvious group to welcome new people into the fold will be a local church. All sorts of information can be posted freely through a blog or easy to use site.
New and Established Business
This book is the perfect solution for anyone thinking of setting up an online business or making the transition to get your current business online and growing it to `the next level'.
Use the Web to Enhance Your Career. HR experts believe that a strong online image can help job hunters to land their dream job.
There is a wide diversity of cultural groups and communities that have been founded through an online presence. These communities work to welcome locals, share ethnic or cultural characteristics and discuss subjects effecting the people or community as a whole.
If you currently run an eBay site, it is worth having your own site, not only to show your products, but to instil trust in your buyers. Many eBay-ers now realise the value in having a site connected to their Ebay account so they can get the benefit of both worlds.
Student and amateur film makers or indeed any film makers will get noticed and build credibility by setting up a web presence. Add all your film projects to your website and with targeted optimisation, social interaction and publicity, your films will start to gain an audience of followers.
Graduates and Students
All graduates and students should consider setting up an online presence now, while you are studying, especially if you know which career path you will take.
Keen Hobby-ists are gearing up for the net. More and more people who make their own crafts are sharing their passion with browsers who find their websites.
Craft specialists would also gain by having an online presence to act as a `shop' window for selling hand made products. There are so many thousands of home industries, from cake making to specialist toy makers.
A dead-end job, no money, redundancies, failed dreams, a failed marriage, seeing family suffer, dropping out of college and all manner of things can `grow' an entrepreneur and turn them into a success. Don't wait for something to change your life. Get up and do change it now.
All practitioners and health and beauty services should be online, especially people who feature a mobile service.
Professionals and Freelancers
All professionals, freelancers and consultants should be building an online profile, not just with Social Media, but with your own website. It is a great way to capitalise on your expertise and generate new revenue streams for your freelance business.
Party Plan Agents
There is a hive of micro home based businesses who work in the direct selling arena. Party plan agents and distributors who run their own home business. Show off your wares to local and regional customers and even run an online party booking service.
The web is an obvious place for a retailer to `open' an all day shop window, so it is surprising to find out how many are still not online. Even if you can't afford a fancy online shop to accommodate all your products, you should at least have a small site and provide contact details to encourage people to buy your items and re-order. Rather have a small profile than none.
People who specialise in a trade, such as Plumbers, Electricians and Carpet Fitters must get themselves online pretty damn quick.
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No matter who you are or what your reasons are, if you need some assistance to get online, this book is for you.