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CrEATe: Eating Design and Future Food Hardcover – Illustrated, 16 Dec 2008

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Product Description

From the Inside Flap

Food is not just a hot topic in design and cutting edge creativity today, but also

an enormous industry with changing standards and perceptions. crEATe. investigates

recent trends and visual developments within food, design, hospitality and

packaging design. This sourcebook documents and illustrates manifold examples

and concepts that are the driving forces in contemporary food, both influencing

and inspiring today's visionary chefs, designers, and consumers.

Six extensive chapters shed new light on the central topics and various approaches

relevant in contemporary food with incisive texts including profile features of

visionary creatives accompanied by visuals. It starts by examining the treacherous

landscape of food politics with environmental and production concerns in

"Food Activists," The return of "Wholehearted" home-style cooking is addressed

as well as the sophisticated choices of nutritional "Smart Food," "Packaging" confronts

new challenges in delivering high impact aesthetic and brand experiences

while being cost effective and sustainable.

The concepts and interior design approaches of "Food Spaces" are also evolving

into luxurious canteens, cooking laboratories and store designs. The various

attitudes of how people are embracing food are defined in "Typologies," Finally,

crEATe. further explores "Future Solutions" by illuminating emerging trends that

will follow, illustrating how food will look as well as how we will respond to it emotionally

and aesthetically.

Based upon research by trend analysts Chris Sanderson and Martin Raymond from

the London firm The Future Laboratory, the multifaceted examples in thisinformative

volume are diverse. Portrayed in striking ways, they range from product design,

industrial design and the interiors of restaurants and hotels to branding and

consumerism. crEATe. surely indicates how food is gaining new meaning in our

lifestyle as well as in top-notch contemporary design.

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Most Helpful Customer Reviews on (beta) 4.0 out of 5 stars 4 reviews
1 of 5 people found the following review helpful
1.0 out of 5 stars CrEate is un-CREATive 6 Sept. 2009
By Edward D. Engoron - Published on
Format: Hardcover Verified Purchase
This is one of the worst purchases of the year. I have over 30,000 food and cookbooks that have been collected for our corporate library and this adds nothing to the collective creative body of works. It is loaded with green propaganda as only a British author could come up with. It is boring, boring, boring!
2 of 2 people found the following review helpful
5.0 out of 5 stars I really enjoyed this book 27 Aug. 2009
By Katie Sullivan - Published on
Format: Hardcover
I really enjoyed this book. It was a spontaneous buy at first, but after going through its content there's a real history and overview on food packaging, branding and design that made me think twice about the kinds of things I buy at the local supermarket.

Gestalten and London-based think group The Future Laboratory (who conducted the research in the book) do a great job at providing, no pun intended, good food for thought. Why do some foods taste better than others -- is it just because the packaging is modern? There's also some pretty good case studies on people and their kitchen habits (and pantry) and I find particularly fascinating.
5.0 out of 5 stars This is an amazing books with so many great articles and short pieces 2 Aug. 2016
By Amazon Customer - Published on
Format: Hardcover
A book CAN be judged by its cover. This is an amazing books with so many great articles and short pieces. Fun to have around even to merely peek at the cover from time to time.
0 of 10 people found the following review helpful
5.0 out of 5 stars nice cover! 12 May 2009
By eea2009 - Published on
Format: Hardcover
I'd buy this book just for the image on the front cover! Great model!
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