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on 2 April 2008
I'm writing this purely because the other reviews are so glowing for what is one of the messiest and least helpful books on my over burdened bookshelf. I've tried reading this two times and still can't get my head around what exactly the authors are trying to say, or found any of the advice to be little more than common sense with a splattering of mediocre psychology. For a book by supposed experts on persusion this is a dull, unabsorbing read. There are much better books - don't waste your money or time as I've unfortunately done.
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on 13 June 2008
A bit American in the approach, but well written and presented.

Mind you, a lot of this material keeps turning up in various guises throughout all similar books.
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on 5 January 2017
arrived ok havent read it yet?
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on 28 February 2011
Buy a basic NLP book and a Robert Cialdini and you will get twice as much valuable information than form this book. No new information, no value added.
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on 26 October 2015
Great insights on psychological tactics and tricks, good examples of covert persuasion. Let me note that these psychological tactics and tricks is not something you can read and apply immediately in your life. You need to spend some time applying and practising them.
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on 22 February 2015
Good advice. Makes you think of your own attitudes and behaviours. Like the layout and list, summary format, explaining and giving eg on how to use the techniques
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Looking for ways to convince clients and employees to see things your way? Motivational speakers Kevin Hogan and James Speakman offer dozens of secrets of what they call "covert persuasion" - the art and science of gently nudging people to do what you want them to do. Hogan and Speakman offer dozens of specific techniques for discretely bending customers to your will. Occasionally, these techniques seem more cheesy than covert - for example, saying "Just imagine how much you'll be admired in that new car." And if you're not a fan of Dale Carnegie, Zig Ziglar and Jeffrey Gitomer, you may lose patience. Still, even skeptics are likely to find something they can use among the worksheets, lists and tactics outlined here. We recommend this overview to salespeople and to those who want to polish their persuasive skills.
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