This work aims to give managers the theoretical framework for a strategically integrated marketing approach and the tools they need to build successful marketing plans. The authors reveal how technological advances can make a critical difference in targeting, advertising and product development.
About the Author
Kevin J. Clancy is Chairman, CEO, and co-founder of Copernicus Marketing Consulting and Research, a firm that provides marketing consulting and research services to Fortune 500 companies and emerging businesses worldwide. He is the co-author of The Marketing Revolution and Marketing Myths That Are Killing Business. He lives in Gloucester, Massachusetts.