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Counterintuitive Marketing: Achieving Great Results Using Common Sense by [Krieg, Peter C., Clancy, Kevin J.]

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Counterintuitive Marketing: Achieving Great Results Using Common Sense Kindle Edition


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Length: 376 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Product description

Synopsis

This work aims to give managers the theoretical framework for a strategically integrated marketing approach and the tools they need to build successful marketing plans. The authors reveal how technological advances can make a critical difference in targeting, advertising and product development.

About the Author

Kevin J. Clancy is Chairman, CEO, and co-founder of Copernicus Marketing Consulting and Research, a firm that provides marketing consulting and research services to Fortune 500 companies and emerging businesses worldwide. He is the co-author of The Marketing Revolution and Marketing Myths That Are Killing Business. He lives in Gloucester, Massachusetts.

Product details

  • Format: Kindle Edition
  • File Size: 3837 KB
  • Print Length: 376 pages
  • Page Numbers Source ISBN: 0684855550
  • Publisher: Free Press (21 Feb. 2001)
  • Language: English
  • ASIN: B003D16RIC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
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5.0 out of 5 starsOne of the best marketing books I've ever read
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