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Comment: This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item.
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Counterfeiting Exposed: Protecting Your Brand and Customers Hardcover – 4 Apr 2003


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Product details

  • Hardcover: 338 pages
  • Publisher: John Wiley & Sons; 1 edition (4 April 2003)
  • Language: English
  • ISBN-10: 0471269905
  • ISBN-13: 978-0471269908
  • Product Dimensions: 15.7 x 2.9 x 23.9 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 2,210,876 in Books (See Top 100 in Books)
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Product description

Review

" book would be a great beginning resource for anyone interested in learning more about the problem." ( Security Management; 9/1/2004)

From the Inside Flap

The problem of product counterfeiting is well beyond the comparatively trivial point of Kate Spade handbags and Rolex wristwatches. Fake toys, liquor, software, personal care products, and art work have inflicted millions of dollars in losses on legitimate businesses, as well as serious personal injury, while counterfeit pharmaceuticals, auto and aircraft parts, and fertilizers have, in several documented cases, killed unwitting consumers. Counterfeiting Exposed details what businesses can do to protect themselves from this global, $500 billion menace.

The authors focus primarily on owners of intellectual property brands, trademarks, patents, and copyrights and what they can do to combat counterfeiters and protect their intellectual capital. Proactive measures range from internal organization, legal action, and private investigators to the use of a variety of cutting–edge technological weapons for authenticating products. Counterfeiting Exposed also examines the intricately interwoven relationships between producers, consumers, governments, and societies and how counterfeiters profit at their collective expense. The authors have crafted a unique Harm Matrix, combining the degree of deception and the functionality of the fakes, to illustrate the impact of different kinds of counterfeiting schemes on the different classes of people. Chapters include:

  • Creating and Protecting Brands
  • Copyright and Digital Products
  • The Economic Consequences of Counterfeiting
  • The Social Consequences of Counterfeiting
  • Organizing to Address the Problem
  • What Governments and Multilateral Institutions Can (and Can’t) Do

The authors also include compelling case studies throughout the text to show the damage that counterfeiting typically inflicts. CEOs, CFOs, controllers, IP and corporate attorneys, and law enforcement officers will find Counterfeiting Exposed to be an essential resource for preserving brand and market share, protecting consumers, and combating crime.

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Amazon.com: 4.5 out of 5 stars 2 reviews
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4.0 out of 5 starsA handbook for businesses trying to understand how counterfeiting works
on 12 January 2007 - Published on Amazon.com
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5.0 out of 5 starsPractical steps to protect against fraud
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