Counterfeiting Exposed: Protecting Your Brand and Customers Hardcover – 4 Apr 2003
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" book would be a great beginning resource for anyone interested in learning more about the problem." ( Security Management; 9/1/2004)
From the Inside Flap
The problem of product counterfeiting is well beyond the comparatively trivial point of Kate Spade handbags and Rolex wristwatches. Fake toys, liquor, software, personal care products, and art work have inflicted millions of dollars in losses on legitimate businesses, as well as serious personal injury, while counterfeit pharmaceuticals, auto and aircraft parts, and fertilizers have, in several documented cases, killed unwitting consumers. Counterfeiting Exposed details what businesses can do to protect themselves from this global, $500 billion menace.
The authors focus primarily on owners of intellectual property brands, trademarks, patents, and copyrights and what they can do to combat counterfeiters and protect their intellectual capital. Proactive measures range from internal organization, legal action, and private investigators to the use of a variety of cutting–edge technological weapons for authenticating products. Counterfeiting Exposed also examines the intricately interwoven relationships between producers, consumers, governments, and societies and how counterfeiters profit at their collective expense. The authors have crafted a unique Harm Matrix, combining the degree of deception and the functionality of the fakes, to illustrate the impact of different kinds of counterfeiting schemes on the different classes of people. Chapters include:
- Creating and Protecting Brands
- Copyright and Digital Products
- The Economic Consequences of Counterfeiting
- The Social Consequences of Counterfeiting
- Organizing to Address the Problem
- What Governments and Multilateral Institutions Can (and Can’t) Do
The authors also include compelling case studies throughout the text to show the damage that counterfeiting typically inflicts. CEOs, CFOs, controllers, IP and corporate attorneys, and law enforcement officers will find Counterfeiting Exposed to be an essential resource for preserving brand and market share, protecting consumers, and combating crime.See all Product description
Most helpful customer reviews on Amazon.com
Counterfeiting Exposed includes a lot of useful information, including the names of service providers and tables showing the return on investment that a company can realistically achieve with an anti-counterfeiting program.
I had a couple of quibbles with the editing, though. References to the Virgin Group's "crossover from airlines to music" (page 33) might come as a surprise to anyone who followed the UK punk scene in its heyday. The authors also quote conflicting figures for Proctor & Gamble's counterfeiting losses, at one point saying P&G was losing $300 million a year in China, in another saying the company was losing $150 million a year, overall. And many of the claimed counterfeiting losses are stated as a matter of fact, without any supporting data, which detracts from their credibility.
These criticisms aside, Counterfeiting Exposed covers a lot of ground and is worth a look if you're planning a program to protect your brand.
It is very insightful and thoughtfully written.
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