Buy Used
£2.81
+ £0.00 delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: Shipped from the UK
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Corporate Reputation: Managing the New Strategic Asset Hardcover – 24 Sep 1992


See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Hardcover
£349.99 £0.01
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Hardcover: 180 pages
  • Publisher: Random House Business Books (24 Sept. 1992)
  • Language: English
  • ISBN-10: 0712650598
  • ISBN-13: 978-0712650595
  • Package Dimensions: 23.6 x 16 x 2.3 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 1,515,854 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Product description

Synopsis

This book takes a look at an area which many companies neglect, but which is crucial to survival and success. This is the reputation of the firm - the way in which it is perceived by customers and clients, who, as research shows, are influenced by what they see as "good" or "bad" corporate behaviour. The most successful and enduring companies understand this and manage reputation like any other valuable corporate asset, in order to maintain customer loyalty and good employee relations. This process goes far beyond merely adopting a glossy programme of PR and slick advertising. It involves a genuine commitment to excellence in all aspects of corporate activity. The book details how to draw up, implement and manage the necessary programme of corporate communications both inside and outside the company.


Customer reviews

There are no customer reviews yet.
Share your thoughts with other customers

Where's My Stuff?

Delivery and Returns

Need Help?