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Corporate Reputation and Competitiveness Hardcover – 3 Oct 2002

4.8 out of 5 stars 5 customer reviews

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Product details

  • Hardcover: 288 pages
  • Publisher: Routledge; 1 edition (3 Oct. 2002)
  • Language: English
  • ISBN-10: 041528743X
  • ISBN-13: 978-0415287432
  • Product Dimensions: 15.6 x 1.8 x 23.4 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 708,524 in Books (See Top 100 in Books)
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Product description

Review

'Very timely ... refreshing ... this book has some very interesting and new content with thought provoking examples.' - Long Range Planning

'The authors have done some excellent research ... [the book] offers excellent, thought-provoking material for those interested in how the staff and customers in service companies relate.' - Winston Fletcher, Times Higher Education Supplement

About the Author

itute. Rosa Chun is Fellow in Reputation Management at Manchester Business School. Rui Vinhas da Silva is Lecturer in Marketing at Manchester Business School. Stuart Roper is Senior Lecturer in Marketing at Manchester Metropolitan University.


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