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Customer reviews

5.0 out of 5 stars
3
5.0 out of 5 stars

on 27 September 2013
Amazing new second hand book! I didn't expect it would be like this new..almost like one from book store! GOOD!
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on 24 January 2005
Thums up for this book! A good, concise read for any undergraduate or master student seeking a "one stop shop" for understanding Corporate Communications. The latest current thinking from the academic and practitioner worlds enlighten all areas of the subject: Theory & Practice, Historical perspectives, Stakeholders, Identity & Reputation, Strategy & Practice and the Organisational issues surrounding the field. The issues are illustrated through new, best-practice case studies from a diverse set of industries, giving you an edge in the subject within one read. Great input for any assignment in this field - certainly very helpful for mine!
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on 25 January 2005
Thums up for this book! A good, concise read for any undergraduate or master student seeking a "one stop shop" for understanding Corporate Communications. The latest current thinking from the academic and practitioner worlds enlighten all areas of the subject: Theory & Practice, Historical perspectives, Stakeholders, Identity & Reputation, Strategy & Practice and the Organisational issues surrounding the field. The issues are illustrated through new, best-practice case studies from a diverse set of industries, giving you an edge in the subject within one read. Great input for any assignment in this field - certainly very helpful for mine!
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