Corporate Communication Paperback – 1 Mar 2014
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'The most impressive aspect of the fourth edition of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. The early discussions of stakeholders, corporate identity, and corporate reputation provide a unifying theme for the rest of the book. What you find is a consistency that unities the broad range of topics that comprise corporate communication, including issues management and the new areas such corporate social responsibility and leadership and change. The reader is presented with a very coherent and complete presentation of corporate communication. Too often, books become disjointed as the range of topics expands, not so for Corporate Communication. It is an informative and enjoyable read.' (W. Timothy Coombs 2013-12-16)
'This book is a treasure. When looking for a textbook for our new Master’s Program, we were sceptical about finding anything that would be firmly theory based but at the same time applied and approachable. Luckily, a colleague recommended Corporate Communication, and it hit the target! For years, our students – and instructors alike - have enjoyed Cornelissen’s book offering a comprehensive and credible view of the discipline and practices. The 4th edition aptly meets the demands of the 2010s with its updated sections on social media and stronger emphasis on the global nature of corporate communication. Much appreciated!' (Leena Louhiala-Salminen 2013-12-18)
'Joep Cornelissen has done that most difficult of balancing acts: combining compelling theory with practical implementation in a comprehensive, yet very readable exploration of the topic. This latest edition of Corporate Communication re-affirms its status as a seminal book on the subject. It is an essential companion to the thinking practitioner and the academic concerned with practice.' (Professor Anne Gregory PhD)
'By compiling theory and research with practical cases and examples, Cornelissen has provided a thorough and, more importantly, up-to-date overview of this area of practice within organisations. Critical issues in managing corporate comms are discussed and it provides the reader with appropriate theories, concepts and tools to use in day-today practice.' (Alex Duckett)
About the Author
Joep Cornelissen is a Professor in Corporate Communication and Management at the Rotterdam School of Management, Erasmus University a Visiting Professor at IE Business School in Madrid. In his day job, he teaches corporate communication and change management on executive and MBA programs and actively writes on these topics for leading academic journals such as the Academy of Management Review, Organization Science, and the Journal of Management Studies. He also frequently speaks at conferences and draws on his management and communication expertise to work with entrepreneurs and managers in private and public sector organizations.
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Top Customer Reviews
This is a well written book. It engages well with the rather limited development of theory in the field and helpfully sorts the wheat from the academic chaff, but the book is of less use for practitioners, since it does not cover the core industry relationships and priorities.
Daniel Valentine is the Author of: “Online Marketing to Investors: How to develop Effective Investor Relations” (Business Expert Press, 2015)