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Corporate Branding & Identity

S. M. Powell
 
Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing: Perspectives on Identity, Image, Reputation and Corporate Branding
Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing: Perspectives on Identity, Image, Reputation and Corporate Branding
"An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations."
Engaging Organizational Communication Theory and Research: Multiple Perspectives
Engaging Organizational Communication Theory and Research: Multiple Perspectives
"Engaging Organisational Communication Theory and Research is an indispensable resource for anyone wishing to be familiar with current trends in the field of organisational communication."
Organizational Identity: A Reader (Oxford Management Readers)
Organizational Identity: A Reader (Oxford Management Readers)
"Organisational Identity presents the classic works on organisational identity alongside more current thinking on the issues."
Corporate Image Management: A Marketing Discipline for the 21st Century
Corporate Image Management: A Marketing Discipline for the 21st Century
"This is an integrated approach to the management of all verbal, visual and environmental elements and media in communicating an organisation's identity."
Brands: The New Wealth Creators (Macmillan Business)
Brands: The New Wealth Creators (Macmillan Business)
"It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand."
Corporate Brand
Corporate Brand
"This books fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising to build relationships"
Principles of Corporate Communication
Principles of Corporate Communication
"Integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image."
Wally Olins. On B®and.
Wally Olins. On B®and.
"Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital."