FREE Delivery in the UK.
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
The Copywriter's Handbook... has been added to your Basket
+ £5.98 delivery
Used: Very Good | Details
Sold by owlsmart_usa
Condition: Used: Very Good
Comment: Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells Paperback – 6 Apr 2006

4.5 out of 5 stars 19 customer reviews

See all 2 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
Paperback
£17.99
£10.22 £4.72
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
click to open popover


Frequently bought together

  • The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
  • +
  • The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
  • +
  • Scientific Advertising: 21 advertising, headline and copywriting techniques
Total price: £32.14
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Amazon Original Books on Sale
Browse a selection of over 160+ Kindle Books currently on sale from 99p. Learn more

Product details

  • Paperback: 416 pages
  • Publisher: Owl Books,U.S.; 3rd Ed edition (6 April 2006)
  • Language: English
  • ISBN-10: 0805078045
  • ISBN-13: 978-0805078046
  • Product Dimensions: 14 x 2.1 x 21 cm
  • Average Customer Review: 4.5 out of 5 stars 19 customer reviews
  • Amazon Bestsellers Rank: 75,291 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Product description

Review

"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf." --Los Angeles Times

Synopsis

This is the classic guide to copywriting, now in an entirely revised and updated third edition. This is the ultimate guide for anyone who writes or approves copy, from the master of business-to-business and direct marketing. Copywriters, account managers, freelance writers, entrepreneurs and brand managers: anyone involved in anything in which the written word is used to generate sales needs this book. It reveals dozens of copywriting techniques that will help individuals or employees write ads, commercials and mailings that are clear, persuasive and guaranteed to get attention. Already a standard reference for the advertising trade, "The Copywriter's Handbook" has been revised to include all the essential information for mastering copywriting in the Internet era, including advice on Web and email based copywriting, multimedia presentations, Internet research and source documentation and an updated resource section.

It reveals tips for clean, effective copy at every level, including: the eight magic headlines - and how to use them; 11 ways to make copy more readable; 15 ways to open a sales letter; the nine characteristics of successful print ads; and, 15 techniques to ensure email marketing messages get opened. Advice is given on specific application of techniques for common marketing situations and general tips for effective working habits are given to reinforce their effectiveness. For all aspects of an industry where everything could always be a little bit better, this book is the best!

See all Product description

Customer reviews

Share your thoughts with other customers
See all 19 customer reviews

Top customer reviews

TOP 500 REVIEWER
8 December 2015
Format: Paperback|Verified Purchase
4 people found this helpful
|Comment|Report abuse
27 September 2017
Format: Kindle Edition|Verified Purchase
2 February 2017
Format: Kindle Edition|Verified Purchase
7 August 2015
Format: Paperback|Verified Purchase
19 June 2016
Format: Paperback|Verified Purchase
8 October 2016
Format: Paperback|Verified Purchase
30 December 2015
Format: Paperback|Verified Purchase
One person found this helpful
|Comment|Report abuse
15 April 2016
Format: Paperback|Verified Purchase

Would you like to see more reviews about this item?

Where's My Stuff?

Delivery and Returns

Need Help?