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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells Paperback – 15 Mar 1990

4.1 out of 5 stars 12 customer reviews

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Product details

  • Paperback: 351 pages
  • Publisher: Henry Holt & Company Inc; Revised edition edition (15 Mar. 1990)
  • Language: English
  • ISBN-10: 0805011943
  • ISBN-13: 978-0805011944
  • Product Dimensions: 11.7 x 2.6 x 25.2 cm
  • Average Customer Review: 4.1 out of 5 stars 12 customer reviews
  • Amazon Bestsellers Rank: 589,937 in Books (See Top 100 in Books)
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Product description

Synopsis

Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work.



Customer reviews

Top customer reviews

6 August 2014
Format: Paperback|Verified Purchase
3 July 2014
Format: Paperback|Verified Purchase
5 August 1998
Format: Paperback
40 people found this helpful
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11 August 1998
Format: Paperback
21 people found this helpful
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28 May 2012
Format: Paperback
23 July 1998
Format: Paperback
One person found this helpful
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20 December 1997
Format: Paperback
8 people found this helpful
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