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Cool Infographics: Effective Communication with Data Visualization and Design Paperback – 5 Nov 2013

4.3 out of 5 stars 12 customer reviews

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Product details

  • Paperback: 368 pages
  • Publisher: John Wiley & Sons; 1 edition (5 Nov. 2013)
  • Language: English
  • ISBN-10: 1118582306
  • ISBN-13: 978-1118582305
  • Product Dimensions: 18.8 x 2 x 23.2 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 110,721 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

This book explains how to create infographics that successfully communicate their message. (Talk Business, January 2014)

"Cool Infographics is a mix of inspiration, instruction and education." (ZDNet, January 2014)

This book is a great introduction to the subject.   (Significance, July 2014)

From the Back Cover

Your data tells a story. Make it unforgettable with infographics

Cool infographics tell a story visually an engaging story built with your data. More than just using pictures or colorful charts, infographics create the type of visual representation that your audience will quickly grasp and remember. This innovative guide prepares you for creating compelling infographics for online marketing, business reports, and presentations, as well as designing your own infographic resume.

  • Discover what makes infographics work
  • Structure information into a simple 3–part story
  • Clarify the design process and follow infographic design rules
  • Implement an infographic launch strategy to maximize SEO value
  • Design a personal infographic resume to market yourself

Visit coolInfographics.com for information about good infographic design, links to design tools, infographic posters, and more

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Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
This book has some little gems within its pages. It’s perhaps best used as a reference for what you can do with infographics with sound advice. It does not get down to the nitty gritty of using tools to create infographics but points you in the right direction. To actually create infographics you are going to have to learn some other program or programs such as illustrator or an online website. It will also not teach you about databases from which data is extracted to produce such visual information. It’s a fairly easy read with many pages filled with nice graphics which means the text is limited.
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By Robin TOP 500 REVIEWERVINE VOICE on 5 Jan. 2014
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Infographics is the new cool thing in publishing. Put the word into Amazon search and you'll come up with more than two hundred titles, either tech books (like this one) or mainstream books using infographics as the theme: The infographics history of the world; The infographics book of the human body. Maybe we can expect The Infographics Cookbook later this year.

Most of the titles though are of the tech sort and I think Randy Krum's book is as good as any for a broad overview of infographics. The seven chapters present a ton of information in an easily accessible writing style. Predictably the text leans towards online visual presentation rather than print and one of the strengths of the book are the extensive weblinks (plus a brief commentary about each) at the end of the chapters, for all kinds of templates, graphics and tools used for creating designs.

I found chapter four on infographic CVs particularly interesting. This seems to be a coming trend though I found the samples shown anything but concise. Pages 178 shows a conventional typed CV and on the opposite page the same information interpreted as a colourful graphic. This visual was hardly the sort of thing any HR manager would be able to absorb quickly. Fortunately several companies (like LinkedIn) are exploring ways of presenting professional details in a standard visual format.

I think it's worth saying that this is not a book about the specifics of graphic design and typography in infographics, it steps back from that to present a broader view of the subject and like many books about a visual subject takes rather too many words to explain something where a picture and caption would have worked better.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
2014/John Wiley/Indianapolis

Measuring in around 18.5 cm x 23 cm, with 348 shiny quality pages, this seemed a less daunting presentation of an area I need to swat up on fairly quickly. On my initial quick flick through it revealed a good balance of text and diagrams/illustrations, and relevant key areas caught my eye, such as:

* 'The whole point of designing an infographic is to make complex information easier to understand and interesting to an audience.....'
* 'Big fonts are NOT data visualizations......'
* 'Nobody wants to read a text article that has been converted into a JPG image file and called an infographic.....'
* 'Eliminate Chart Legends....'
* 'Be data transparent...'...'An infographic design that is upfront about is data sources is instantly perceived to be more credible.....'
* 'The size of a petabyte'

and ...this gem of a topic which never fails to astonish me and divides colleagues in presentations:

* 'The value of a Pie Chart MUST add up to 100%.......'

Randy goes on to say:
* 'Designers overuse pie charts because they are easy to create and mistakenly apply them to data sets that are not proportions of a whole......'

OMG! - I couldn't agree more - this is the book for me!

Inside the paperback covers, the book is split into sections, usefully highlighted by a different coloured mock tab on the right hand page for easy referencing:

1. The Science of Infographics (pg 1-55)
2. Online Infographics (pg 56-111)
3. Infographics and SEO(Search Engine Optimization)(pg 112-171)
4. Infographics Resumés (pg 113-231)
5. Internal Confidential Infographics (pg 232-273)
6. Designing Infographics (pg 274-303)
7.
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By Peter TOP 500 REVIEWERVINE VOICE on 12 Jan. 2014
Format: Paperback Vine Customer Review of Free Product ( What's this? )
There are a couple of books I've previously read about the visual presentation of information. One - whose name I sadly cannot remember - was about presenting information in the best possible form to convey information in as many dimensions as possible. For example, a map of Napoleon's advance across Europe to Moscow and his subsequent retreat used line-thickness in proportion to the number of troops left in the army, so that the size of the army was an additional dimension of information presented in the same graphic. The other book was Information is Beautiful. It concentrates on memorable images of information, presented (in so far as it has any words) from a viewer's perspective. Many of the images are indeed memorable, and it's a book well worth reading.

This book, Cool Infographics, takes a designer's - and chiefly a web-designer's - perspective on graphics that convey information. What you do as a web-designer is informed always by improving your footfall. And that's largely about creating graphics that are fun, that often convey relatively trivial information and that are likely to be shared in social media, which drives further visits to your site. So it's not only about conveying information.

Although there are plenty of examples, Cool Infographics is more about pointing aspiring creators of infographics in the right direction than about showcasing infographics. There's some useful stuff about how to correctly proportion filled circles to show relative quantitative data, and there's plenty of advice on how to make sure your copyright and website information stay with your graphic when it gets shared by other internet users.
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