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Cool Infographics: Effective Communication with Data Visualization and Design Paperback – 5 Nov 2013
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This book explains how to create infographics that successfully communicate their message. (Talk Business, January 2014)
"Cool Infographics is a mix of inspiration, instruction and education." (ZDNet, January 2014)
This book is a great introduction to the subject. (Significance, July 2014)
From the Back Cover
Your data tells a story. Make it unforgettable with infographics
Cool infographics tell a story visually an engaging story built with your data. More than just using pictures or colorful charts, infographics create the type of visual representation that your audience will quickly grasp and remember. This innovative guide prepares you for creating compelling infographics for online marketing, business reports, and presentations, as well as designing your own infographic resume.
- Discover what makes infographics work
- Structure information into a simple 3–part story
- Clarify the design process and follow infographic design rules
- Implement an infographic launch strategy to maximize SEO value
- Design a personal infographic resume to market yourself
Visit coolInfographics.com for information about good infographic design, links to design tools, infographic posters, and moreSee all Product description
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Top customer reviews
Measuring in around 18.5 cm x 23 cm, with 348 shiny quality pages, this seemed a less daunting presentation of an area I need to swat up on fairly quickly. On my initial quick flick through it revealed a good balance of text and diagrams/illustrations, and relevant key areas caught my eye, such as:
* 'The whole point of designing an infographic is to make complex information easier to understand and interesting to an audience.....'
* 'Big fonts are NOT data visualizations......'
* 'Nobody wants to read a text article that has been converted into a JPG image file and called an infographic.....'
* 'Eliminate Chart Legends....'
* 'Be data transparent...'...'An infographic design that is upfront about is data sources is instantly perceived to be more credible.....'
* 'The size of a petabyte'
and ...this gem of a topic which never fails to astonish me and divides colleagues in presentations:
* 'The value of a Pie Chart MUST add up to 100%.......'
Randy goes on to say:
* 'Designers overuse pie charts because they are easy to create and mistakenly apply them to data sets that are not proportions of a whole......'
OMG! - I couldn't agree more - this is the book for me!
Inside the paperback covers, the book is split into sections, usefully highlighted by a different coloured mock tab on the right hand page for easy referencing:
1. The Science of Infographics (pg 1-55)
2. Online Infographics (pg 56-111)
3. Infographics and SEO(Search Engine Optimization)(pg 112-171)
4. Infographics Resumés (pg 113-231)
5. Internal Confidential Infographics (pg 232-273)
6. Designing Infographics (pg 274-303)
7. Design Resources (pg 304-338)
8. Index (pg 339-348)
The back cover aims:
* Discover what makes infographics work
* Structure information into a simple 3-part story (p27)
* Clarify the design process and follow infographic design rules
* Implement an infographic launch strategy to maximise SEO value
* Design a personal infographic resumé to market yourself
Each chapter opens with a double page spread with an impressionable and relevant quote on the left, e.g.:
'Design matters. But design is not about decoration or about ornamentation. Design is about making communication as easy and clear for the viewer as possible.'
(Garr Reynolds, Presentation Zen'), ahead of Chapter 6, the main chapter for me at this time.
Relevant online references and links are given at the close of the chapter, after the conclusion, entitled : 'Final Thoughts'.
Other useful points I have picked up, so far, are relating to Copyright (pg 108) and simple but self-explanatory things to always bear in mind, such as:
* 'The 5-second Rule' stresses that despite its appearance, cool or otherwise, most readers will still only read an infographic for a few seconds so that is the limited amount of time you have to really hit!
* The 'Tell One Story Really Well' guide equally says it all - 'Don't try to tell a bunch of small stories'.
Contrary to my initial thoughts on having to explore infographics, I am finding this to be a very informative read. It is easy to dip in and out of, as time allows, which is always a good sign in a 'text book' (IMO).
As a beginner, I openly admit that there are areas e.g. 'Embed Code', which are (currently) outside my remit. On the slightly negative side, for me anyway, some of the figures are a little on the daunting side and have quite small text at times, but, overall this is proving to be a 'cool' book on gaining a general overview of Infographics and what they can do (or not do) for you.
'Good infographic designers can bring together storytelling, data visualization, graphic design, online strategy and legal understanding together to make a successful infographic.'
This book, Cool Infographics, takes a designer's - and chiefly a web-designer's - perspective on graphics that convey information. What you do as a web-designer is informed always by improving your footfall. And that's largely about creating graphics that are fun, that often convey relatively trivial information and that are likely to be shared in social media, which drives further visits to your site. So it's not only about conveying information.
Although there are plenty of examples, Cool Infographics is more about pointing aspiring creators of infographics in the right direction than about showcasing infographics. There's some useful stuff about how to correctly proportion filled circles to show relative quantitative data, and there's plenty of advice on how to make sure your copyright and website information stay with your graphic when it gets shared by other internet users. There's also a sizeable chapter on creating an infographic C.V. - it's probably best to do this only if your primary role is as a graphic designer! The list of software tools at the end is a selection rather than comprehensive.
It's a good starting point for someone with good graphic skills who wants to get the best out of their ability, and to start raking in the hits from the search engines. There's no doubt at all that visual information is a vital part of the internet experience. This book is a primer for making your graphics count out there on the big old World-Wide Web.
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