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Cook Wrap Sell: A guide to starting and running a successful food business from your kitchen (Country Living) by [McMichael, Bruce]
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Cook Wrap Sell: A guide to starting and running a successful food business from your kitchen (Country Living) Kindle Edition

3.8 out of 5 stars 5 customer reviews

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Length: 250 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product Description

About the Author

Bruce McMichael has worked as a freelance writer, journalist and publisher for over 20 years and is passionate about local food, inspired by local provenance through meeting and learning from the producers and chefs. Bruce published and edited a local food magazine, Taste Shropshire which included news and reviews of local food producers, restaurant and hotel reviews and local and regional recipes. As a regular user of local farmers' markets, food fairs and festivals he has spoken with hundreds of individual local producers, and small to medium sized businesses eager to share their experiences of working as a food entrepreneurs. With a post-graduate degree in marketing, he has gained experience in international book retailing and sales which enable him to travel extensively, visiting many different types of fresh food markets around Europe, the USA and Asia. Bruce is an experienced public speaker and conference chair and has judged many cooking competitions including 'Curry Chef of the Year' organised by Shropshire Council; a best Fidget Pie challenge run by the famous Ludlow Food Festival and a Best Sausage competition run by the regional food group Heart of England Fine Foods.

Product details

  • Format: Kindle Edition
  • File Size: 483 KB
  • Print Length: 250 pages
  • Publisher: Harriman House (7 Sept. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0095UTILI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 3.8 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #322,612 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

3.8 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
I order several books a week on Amazon and this will actually be the first book I have ever returned.

Firstly, it is very small (much smaller than I anticipated). It is also widely spaced and in a large font so the actual amount of information inside is extremely limited. With it sitting on the desk in front of me now, in between the large stick drawings of muffins and bits of leaf I would estimate this is no more than five or six pages of A4 text if it was laid out in a more concise manner and minus all the irrelevant web addresses (but I will come onto those in a bit).

The actual information provided is EXTREMELY BASIC. I am actually angry that I have even paid for a book of this nonsense to be sent out to me. Here are a couple of examples;

- Staff section recommends approaching ACTING SCHOOLS as potential employees
- Food allergies section advises you to ring 999 if someone stops breathing following eating your food.
- If you can't drive but need to deliver things, you will need a driving licence according to one section.
- Checklist to attend a farmer's market includes that you will need to have petrol in your car and your tyres pumped up.

The list goes on - the entire book is over simplified and patronising. If you can't remember to fill your car with petrol before attending a market then should you really be in business?

Equally irritating is that at the end of each and every section there is a large list of web links, normally to completely irrelevant places (for example Good Housekeeping Magazine and HMRC (twice)). A two second google search would bring up more information than this, and google is FREE.
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Format: Paperback Verified Purchase
Good to inspire if not done this before. Too basic for my needs.
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Format: Kindle Edition Verified Purchase
As someone looking to set up their first business (in the food industry) I found this book extremely useful. I'm still working through it but its insightful, to the point and easy to follow.
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Format: Paperback Verified Purchase
informative. easy to read. arrived quickly
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Format: Kindle Edition Verified Purchase
Great book
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