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Conversion Optimization: The Art and Science of Converting Prospects to Customers Paperback – 14 Nov 2010

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Product details

  • Paperback: 272 pages
  • Publisher: O'Reilly Media; 1 edition (14 Nov. 2010)
  • Language: English
  • ISBN-10: 1449377564
  • ISBN-13: 978-1449377564
  • Product Dimensions: 17.8 x 1.8 x 23.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 858,685 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Khalid Saleh is co-founder of Invesp, an ecommerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and ACCM. Khalid is also the chief architect behind the first conversion optimization intelligence platform.

Ayat Shukairy is co-founder of Invesp, and focuses on website usability and online persuasion. She is a frequent speaker at industry events such as Search Engine Strategies and Web 2.0. Ayat is regularly quoted in publications including Internet Retailer, Retail wire, and Medill. Ayat is Invesp’s lead conversion architect helping companies such as HowStuffWorks, RHDJapan, and Home Gallery Stores generate an average 65% improvement in conversion rates and online revenue.

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Format: Paperback
The authors start with a failure, specifically an early project of theirs. The lesson drawn was too much time was spent on designing the uber-website and not enough time addressing and maintaining customer interest.
Due to this hard won experience and latter projects the authors have compiled a set of guidelines to make the standard commercial website more amenable to the average purchaser.
I found the writing clear and informative, with real world application to designers and business owners looking to optimize their web presence.
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