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Conversation Rate Optimisation (CRO) for websites books

Andrew Lloyd Gordon "Digital Marketing Speaker, Trainer & Entrepreneur"
 
Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads
Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads
"This is a lightweight introduction into this area. Useful throughout but could do with being updated."
Always be Testing: The Complete Guide to Google Website Optimizer
Always be Testing: The Complete Guide to Google Website Optimizer
"An interesting book that explains how to use Google Website Optimizer and key principles of Conversion Optimisation. Well worth a read."
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
"At time of writing, this book hasn't yet been released. However, it improves on the original then it must be in your Conversion Library."
Conversion Optimization: The Art and Science of Converting Prospects to Customers
Conversion Optimization: The Art and Science of Converting Prospects to Customers
"This book hasn't received the attention it deserves. It covers much of the same ground as other books in this genre but it still adds a lot of valuable insight."
Don't Make Me Think!: A Common Sense Approach to Web Usability
Don't Make Me Think!: A Common Sense Approach to Web Usability
"An absolute classic. A real gem of a book. Just check out the reviews and you'll see that this book is loved by many. And it's a must if you're going to build great websites that convert."
Neuro Web Design: What Makes Them Click? (Voices That Matter)
Neuro Web Design: What Makes Them Click? (Voices That Matter)
"Comes at CRO from a psychological perspective. I'm not sure whether every claim would stand up to scientific scrutiny but it adds a huge amount to your knowledge of human behaviour online."
Forms that Work: Designing Web Forms for Usability (Interactive Technologies)
Forms that Work: Designing Web Forms for Usability (Interactive Technologies)
"Websites often fail with their forms. For some reason form design is often overlooked. Grab yourself a copy of this book and sort out those pesky forms!"
Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
"Whilst this book is now several years old, it's principles of how to build easy to navigate websites is still crucial information in building websites that convert."
Influence: Science and Practice
Influence: Science and Practice
"You may have come across this book before. It's about the Psychology of Persuasion which, after all, is what we're trying to do with our websites that convert."
How to Design and Write Web Pages Today (Writing Today)
How to Design and Write Web Pages Today (Writing Today)
"I'm taking a gamble here because this book (at time of writing) hasn't yet been released. But I'm a fan of Karl Stolley on the web and suspect that this guide to writing online will be awesome."