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Convergence Culture: Where Old and New Media Collide Paperback – 1 Sep 2008

4.3 out of 5 stars 9 customer reviews

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Product details

  • Paperback: 362 pages
  • Publisher: NYU Press; Rev Ed edition (1 Sept. 2008)
  • Language: English
  • ISBN-10: 0814742955
  • ISBN-13: 978-0814742952
  • Product Dimensions: 15.2 x 2 x 22.9 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 113,498 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

"Jenkins is an astute observer of media culture and his insights are spot-on." - "The Los Angeles Times"

"Remarkable . . . Jenkins' insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous . . . Jenkins' impressive ability to break down complex concepts into readable prose makes this study vital and engaging." - "Publishers Weekly"

"For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before its even released . . . Convergence Culture is a must read . . . Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers." - "Slashdot"

"The standard convergence narrative of recent years presents media concentration as a threat both to the diversity of communication channels and to individuals' opportunities to engage in public discourse. A respected and well-established media scholar, Jenkins (MIT) here counters such pessimistic perspectives on the brave new media world with theoretical and evidentiary attestations to the growing power of individuals and grassroots groups to affect the larger media landscape." - "Choice"

"One of those rare works that is closer to an operating system than a traditional book: it's a platform that people will be building on for years to come. What's more, the book happens to be a briskly entertaining readaas startling, inventive, and witty as the culture it documents. It should be mandatory reading for anyone trying to make sense of today's popular cultureabut thankfully, a book this fun to read doesnat need a mandate." - Steven Johnson, author of the national bestseller, "Everything Bad Is Good For You"

(

"Remarkable . . . Jenkins' insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous . . . Jenkins' impressive ability to break down complex concepts into readable prose makes this study vital and engaging."
)-("Publishers Weekly"), ()

(

";Jenkins tries to bring clarity to cultural changes that are melting and morphing into new shapes on an hourly, daily, weekly, monthly basis. Convergence Culture provides a view that looks at the restless ocean and tracks the currents rather than just looking at the individual rocks on the beach."
)-("The McClatchy Newspapers"), ()

(

"For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before its even released . . . Convergence Culture is a must read . . . Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers."
)-("Slashdot"), ()

(

";One of those rare works that is closer to an operating system than a traditional book: it's a platform that people will be building on for years to come. What's more, the book happens to be a briskly entertaining read--as startling, inventive, and witty as the culture it documents. It should be mandatory reading for anyone trying to make sense of today's popular culture--but thankfully, a book this fun to read doesn't need a mandate."
)-(Steven Johnson), (author of the national bestseller, "Everything Bad Is Good For You")

(

"Jenkins is an astute observer of media culture and his insights are spot-on."
)-("The Los Angeles Times"), ()

"Remarkable . . . Jenkins' insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous . . . Jenkins' impressive ability to break down complex concepts into readable prose makes this study vital and engaging."
-"Publishers Weekly",

"For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before its even released . . . Convergence Culture is a must read . . . Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers."
-"Slashdot",

"Jenkins is an astute observer of media culture and his insights are spot-on."
-"The Los Angeles Times",

";Jenkins tries to bring clarity to cultural changes that are melting and morphing into new shapes on an hourly, daily, weekly, monthly basis. Convergence Culture provides a view that looks at the restless ocean and tracks the currents rather than just looking at the individual rocks on the beach."
-"The McClatchy Newspapers",

";One of those rare works that is closer to an operating system than a traditional book: it's a platform that people will be building on for years to come. What's more, the book happens to be a briskly entertaining read--as startling, inventive, and witty as the culture it documents. It should be mandatory reading for anyone trying to make sense of today's popular culture--but thankfully, a book this fun to read doesn't need a mandate."
-Steven Johnson, author of the national bestseller, "Everything Bad Is Good For You"

";Jenkins tries to bring clarity to cultural changes that are melting and morphing into new shapes on an hourly, daily, weekly, monthly basis. Convergence Culture provides a view that looks at the restless ocean and tracks the currents rather than just looking at the individual rocks on the beach."
-"The McClatchy Newspapers"

"Jenkins is an astute observer of media culture and his insights are spot-on."
-"The Los Angeles Times"

"The standard convergence narrative of recent years presents media concentration as a threat both to the diversity of communication channels and to individuals' opportunities to engage in public discourse. A respected and well-established media scholar, Jenkins here counters such pessimistic perspectives on the brave new media world with theoretical and evidentiary attestations to the growing power of individuals and grassroots groups to affect the larger media landscape."
-"Choice"

";One of those rare works that is closer to an operating system than a traditional book: it's a platform that people will be building on for years to come. What's more, the book happens to be a briskly entertaining read as startling, inventive, and witty as the culture it documents. It should be mandatory reading for anyone trying to make sense of today's popular culture--but thankfully, a book this fun to read doesn t need a mandate."
-Steven Johnson, author of the national bestseller, "Everything Bad Is Good For You""

"Remarkable . . . Jenkins' insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous . . . Jenkins' impressive ability to break down complex concepts into readable prose makes this study vital and engaging."
-"Publishers Weekly"

";I thought I knew twenty-first century pop media until I read Henry Jenkins. The fresh research and radical insights in Convergence Culture deserve a wide and thoughtful readership. Bring on the monolithic block of eyeballs"
-Bruce Sterling, author, blogger, visionary

"For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before its even released . . . Convergence Culture is a must read . . . Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers."
-"Slashdot"

";Jenkins offers crucial insight into an unexpected and unforeseen future. Unlike most predictions about how New Media will shape the world in which we live, the reality is turning out far stranger and more interesting than we might have imagined. The social implications of this change could be staggering."
-Will Wright, creator of "SimCity" and "The Sims"

;Jenkins tries to bring clarity to cultural changes that are melting and morphing into new shapes on an hourly, daily, weekly, monthly basis. Convergence Culture provides a view that looks at the restless ocean and tracks the currents rather than just looking at the individual rocks on the beach.
-"The McClatchy Newspapers""

Jenkins is an astute observer of media culture and his insights are spot-on.
-"The Los Angeles Times""

The standard convergence narrative of recent years presents media concentration as a threat both to the diversity of communication channels and to individuals opportunities to engage in public discourse. A respected and well-established media scholar, Jenkins here counters such pessimistic perspectives on the brave new media world with theoretical and evidentiary attestations to the growing power of individuals and grassroots groups to affect the larger media landscape.
-"Choice""

;One of those rare works that is closer to an operating system than a traditional book: it s a platform that people will be building on for years to come. What s more, the book happens to be a briskly entertaining read as startling, inventive, and witty as the culture it documents. It should be mandatory reading for anyone trying to make sense of today s popular culture but thankfully, a book this fun to read doesn t need a mandate.
-Steven Johnson, author of the national bestseller, "Everything Bad Is Good For You""

Remarkable . . . Jenkins insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous . . . Jenkins impressive ability to break down complex concepts into readable prose makes this study vital and engaging.
-"Publishers Weekly""

;I thought I knew twenty-first century pop media until I read Henry Jenkins. The fresh research and radical insights in Convergence Culture deserve a wide and thoughtful readership. Bring on the monolithic block of eyeballs
-Bruce Sterling, author, blogger, visionary"

For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before its even released . . . Convergence Culture is a must read . . . Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers.
-"Slashdot""

;Jenkins offers crucial insight into an unexpected and unforeseen future. Unlike most predictions about how New Media will shape the world in which we live, the reality is turning out far stranger and more interesting than we might have imagined. The social implications of this change could be staggering.
-Will Wright, creator of "SimCity" and "The Sims""

About the Author

Henry Jenkins is Provost’s Professor of Communication, Journalism, Cinematic Arts, and Education at USC. He is author of five books, most recently Convergence Culture (2008), Fans, Bloggers, and Gamers (2006), The Wow Climax (2006), all available from NYU Press, and is co-author or editor of eight other books on media and communication.


Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
Having been little more than a handbook for budding marketeers interested in the methods for exploiting online communities relating to Big Commerce for most of its length, this book transforms into an intelligent analysis of the more silly claims made about the role of the internet in culture and politics once it reaches Chapter 6 (Photoshop for Democracy). It is here that Jenkins' real targets are seen: those overplaying the hand that says the Internet represents grassroots opinion forming, and lays bare how this opportunity to ignore those without political power or financial muscle is patronised and elided by a fear that the mob may have something uncomfortable to say. It is a jumbled thesis to be sure: does the guy saying 'F*ck you, CNN' represent the success or failure of YouTube in empowering ordinary people to take direct part in democracy? Is the Internet just another corporate medium that chucks people out of proprietary cyberspace apps, or linked to the uncontrollable possibility that a savvy public might use its freeedom to hack an application, making it usable for their needs rather than engineers' conceptions of them?

This is not to say this is anything but an informative book, best read by your web connection to check out the examples Jenkins gives(these are much better than in most books of this ilk). Those with an interest in tying in web behaviour to cultural production will find it indispensible. In the end, it is like the Internet itself, in that it is not possible to characterise the behaviours and manifestations in any way that could give us a consistent view of the value of a still evolving technology framework.
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Format: Hardcover
In his book Convergence Culture: Where Old and New Media Collide MIT boffin Henry Jenkins takes us on a journey through modern culture, past the must-see television series and social networks to fan fiction, comics and internet forums. Great media properties like 24, Star Wars and the Matrix properties told told stories in a complex manner through various media. Consumers of the media got out of the property what they put in.

Jenkins then takes his book beyond the most byzantine storytelling to point out that it is as much about discovery rather than telling the story. It moves from media to experience and relies on the media property staying ahead of large groups of people who use online tools to collaborate on this discovery process with each other.

From a marketing perspective, planning rather than story creation is going to be the dominant element as brands look to architect their own experience for consumers to discover.
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I am a media student and I ordered this book for one of my classes. It is very easy to read, especially compared to some of the other books I've tried. Very informative and interesting. One downfall would be that Jenkins does not refer to other theorists much so you can only really get quotes from Jenkins himself out of it.
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a good read on the convergence of various medias in today's world, useful for business, advertising etc would recommend it.
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Format: Hardcover Verified Purchase
Jenkins has a very good style, and this book is super interesting.
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