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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition (New Rules Social Media Series) Paperback – 2 May 2012

4.8 out of 5 stars 12 customer reviews

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  • Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition (New Rules Social Media Series)
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  • Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content
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  • Contagious: How to Build Word of Mouth in the Digital Age
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Product details

  • Paperback: 320 pages
  • Publisher: Wiley; Revised and Updated edition (2 May 2012)
  • Language: English
  • ISBN-10: 1118232607
  • ISBN-13: 978-1118232606
  • Product Dimensions: 14.7 x 2.1 x 22.9 cm
  • Average Customer Review: 4.8 out of 5 stars 12 customer reviews
  • Amazon Bestsellers Rank: 86,658 in Books (See Top 100 in Books)
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Product description

From the Back Cover

The one-stop resource for creating irresistible content and building a loyal following, revised and updated

How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their ideas through blogs, YouTube, Facebook, Twitter, Google+, and other platforms--and used them to establish credibility and build a loyal customer base.

This revised and updated edition shows you how to:

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others

  • Use social media to get your content and ideas distributed as widely as possible

  • Get to the meat of your message in practical, commonsense language, and define the goals of your content strategy

  • Powerfully communicate your service, product, or message across various web media and mobile platforms

Boost your online presence and engage with customers like never before with Content Rules. Find out more at ContentRulesBook.com.

About the Author

Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category, and co-founded ClickZ.com. She is a monthly columnist for Entrepreneur magazine, a contributor to LinkedIn's Influencer program, and Amex's OPEN Forum. There's nothing more fun than following her on Twitter, where she has 170,000 followers, or subscribing to her own site at AnnHandley.com. C.C. Chapman is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc-chapman.com.


12 customer reviews

4.8 out of 5 stars

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18 February 2012
Format: HardcoverVerified Purchase
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9 December 2011
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4 July 2018
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4 March 2016
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15 February 2014
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13 August 2012
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