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Content Everywhere: Strategy and Structure for Future-Ready Content by [Wachter-Boettcher, Sara]
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Content Everywhere: Strategy and Structure for Future-Ready Content Kindle Edition

5.0 out of 5 stars 1 customer review

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Review

The Web has moved beyond the desktop, and our content must follow. Through a broad perspective, clear language, and an army of practical suggestions, Sara Wachter-Boettcher guides us through the challenges we face. --Ethan Marcotte, author, Responsive Web Design

The book you're holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that's ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you're looking for a lucid guide to the new challenges content publishers face, you won't find a better one than this. --Erin Kissane, author, The Elements of Content Strategy, and editor, Contents

Website, app, social media--and more. Large screen, tablet, smartphone--and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She'll help you write once, structuring your content to be successful wherever and however it appears. --Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works

The book you're holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that's ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you're looking for a lucid guide to the new challenges content publishers face, you won't find a better one than this. --Erin Kissane, author, The Elements of Content Strategy, and editor, Contents

Website, app, social media--and more. Large screen, tablet, smartphone--and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She'll help you write once, structuring your content to be successful wherever and however it appears. --Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works

The book you're holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that's ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you're looking for a lucid guide to the new challenges content publishers face, you won't find a better one than this. --Erin Kissane, author, The Elements of Content Strategy, and editor, Contents

Website, app, social media--and more. Large screen, tablet, smartphone--and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She'll help you write once, structuring your content to be successful wherever and however it appears. --Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works

About the Author

Sara Wachter-Boettcher is an independent content strategist based in Lancaster, Pennsylvania, where she helps clients stop creating endless content and start building strategies that are sustainable, meaningful, and future-ready. She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched the content strategy practice at her past agency, Off Madison Ave, and started working closely with IA and UX teams to build a better way forward. Sara is the editor in chief for A List Apart magazine, where her writing has also appeared. She also contributes to Contents and blogs sporadically on her personal site, sarawb.com. You can see where she'll be speaking next on Lanyrd.

Product details

  • Format: Kindle Edition
  • File Size: 11054 KB
  • Print Length: 240 pages
  • Publisher: Rosenfeld Media; 1 edition (12 Dec. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00AEYPLPQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #421,359 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Paperback
I read several content strategy books and they tend to be a bit too theoretical or advanced. They make you understand what you should do, but for an inexperienced person it may be difficult to grasp exactly HOW to go about it and, more precisely, how to start when your project is a new website to be built from scratch. But Content Everywhere actually lists the elements you can work with and explains how to start modelling content, in a very clear and easy to follow manner. So if you are a beginner looking for a guide I fully recommend this practical and very readable book.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x8a756d80) out of 5 stars 23 reviews
7 of 7 people found the following review helpful
HASH(0x8a770918) out of 5 stars An indispensable guide to the future of content 7 Mar. 2013
By Karen McGrane - Published on Amazon.com
Format: Paperback
Your job is not to make web pages. (Nor is it your job to make brochures, PDFs, or apps.) Your job is to publish your content to whatever device or platform people want to use to read it.

It gets worse: those platforms will keep proliferating. Today it's mobile: tablets and smartphones. Tomorrow it's Google Glass and connected appliances. Pretty soon it will be in-car audio systems and a plug that connects directly to your brain stem, like in the movie eXistenZ. You can't afford to be thinking of your content as if it's going to be stuck in a web page. It's going to go everywhere.

This is one of the biggest challenges facing organizations today, and fortunately, Sara's book is here to help. It offers practical advice, useful tools, and insightful case studies about how get your content ready for the future. If you're struggling to figure out what the best way is to create structured, reusable content, this book is a must-read.
6 of 6 people found the following review helpful
HASH(0x8a77096c) out of 5 stars fast-track yourself to the leading edge of structured content 10 Feb. 2013
By The Information Artichoke - Published on Amazon.com
Format: Paperback
Now here's a book that I loved reading. Lots familiar, lots new.

The author's thesis is that the "content = web page" model is no longer the only approach to delivering content, and that you need a content strategy if you want content to be repurposed, in whole or in part, in different places within your organization, and even outside it. Oh, and by the way, here's how to do it.

A lot of the book talks about breaking content down into smaller chunks that can be managed and deployed in new and useful combinations. Readers who have been an information architect, business analyst or developer will recognize the concepts and the lightweight notation used. And team members on the content or visual design side, and business sponsors, will pick it up easily enough.

A major strength is the examples. Although not presented this way, they comprise a set of case studies that it is well worth studying and assimilating.

Other sections of the book talk about how to repurpose content in a variety of ways, including discussions of markup, and responsive and adaptive design from the content perspective. Especially interesting to me was the discussion of web API, linked data, and mashups. I knew the concepts but hadn't realized just how far they had come.

I recommend this book without reservation. I found myself Googling many of the examples and references, making it a much broader (a.k.a. later night) learning experience than I first anticipated.

Excellent job!
5 of 5 people found the following review helpful
HASH(0x8adf43d8) out of 5 stars wonderfully practical and timelessly principled 31 Dec. 2012
By Tyler - Published on Amazon.com
Format: Paperback
I found Content Everywhere very helpful in learning how to think about managing content. Sara does a great job of

1) explaining the need for content reform,
2) taking account of the multiple organizational, technical, and editorial factors involved,
3) laying out a way forward that is broad enough and timeless enough to be helpful to most everybody, and
4) keeping the reader from getting overwhelmed and discouraged along the way.

At multiple points the book prompted me to stop reading and take notes about how I could immediately act on what I'd read. I felt as if it had been written precisely for me in my role at a nonprofit that manages a large online library and has several mobile apps. I come away excited with numerous ideas on how we can better serve our readers. Thank you, Sara.
3 of 3 people found the following review helpful
HASH(0x8a770bf4) out of 5 stars Practitioner's guide to structured content 15 Jan. 2013
By Rachel - Published on Amazon.com
Format: Paperback Verified Purchase
As a content strategist, I anticipated this book for months before its release and found to be even more helpful and practical than I could have imagined. Sara covers a wide variety of topics and issues related to structured content and how to make it work for your project, including aspects of faceted content filtering, personalized content, related and contextual content, content relationships and functions, and even improving content reuse.

I've used selections from Content Everywhere in discussions with our designers, our content creators, and even our developers, and each group has found it tremendously helpful in understanding how to *do* structured content. It's helped us practitioners understand what it will take to actually make structured content *happen*. This book will be our guide as we rebuild our CMS and content infrastructure from the ground up. Sara's voice and writing style makes the book easy to understand and entertaining to read for practitioners at all levels, with practical takeaway for all.

If you're trying to figure out how to do content models and create structured content for your organization--or even if you're just trying to figure out how to make your content available for multiple platforms--this is a must-read.
4 of 4 people found the following review helpful
HASH(0x8a770b94) out of 5 stars Feeling prepared to "create once, publish everywhere" thanks to this book 7 Feb. 2014
By Steph Z - Published on Amazon.com
Format: Paperback
Rosenfeld Media has done it again: another provocative, insightful and actionable book for professionals who aim to create unforgettable digital experiences. I read Content Everywhere in December, and am having my content strategy team read it this month. I came to the book because of a content crisis: my organization has produced fragmented landscape of websites, blogs and Google sites that don't relate to each other -- yet have value for our audiences if we could deliver the right content, on the right channel, at the right time. I've been dreaming about setting us up for a "create once, publish everywhere" world but didn't know where or how to start.

Enter Sara Wachter-Boettcher. OMG, this book is my bible. Sara not only broke down the strategy and process, but she got me jazzed to take this on. This book is a fun, informative read -- a page turner, in fact. I now feel prepared to take my team and our websites into the future.
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