To market your products or services online, heed one bedrock Internet principle: Content rules. Your goal is to pull people to your site by appealing to their concerns; the challenge is how. Internet content expert Jon Wuebben answers that question. He shows you how to create compelling content, brand yourself online, market and sell your content, and get eyeballs onto your page. Though Wuebben repeats and contradicts himself once or twice and offers a few overly optimistic predictions, getAbstract recommends his knowledgeable, practical, but basic, guidance to rookie entrepreneurs, business owners and Internet marketers.
Content is Currency does more than explain why you need to focus on content for your web presence. Yes, the book does contain a powerful argument for the need to concentrate on content, but it also goes into detail as to how you can achieve that. The case histories are particularly helpful as they demonstrate what can be achieved. The lists and tables are also excellent because they show you at a glance the steps you need to take. This is a well-argued and well-written book that is a "must read" for anyone interested in creating a better website or anyone who works in content production. The only problem with the book is that it is a couple of years old so some of the screen shots are now out-dated. But ignore them - you'll love this book otherwise.
There are many blogs about digital marketing around, but sometimes you just need to sit down and read a book about it. Should you choose to do so, I would highly recommend Content is Currency. It's full of techniques and strategies which you can implement no matter what stage of your content marketing journey your business is in.
I know after reading it that I will be continually coming back to different sections, including chapters on SEO, White Papers and Blog Titles. One of the greatest things is that the language is very clear and in plain English, which makes it easy to understand and more importantly remember.
Content is Currency has been, and will be, a great help to me.
This is a good, easy to follow guide for those interested in online market, and let's face it - anyone with a website these days is certain to have stiff competition. Thus any advantage is worth pursuing, and this book is a valuable reference guide.