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Contemporary Database Marketing: Concepts and Applications Hardcover – 1 Jun 2002

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About the Author

Martin Baier has been a direct marketing consultant and educator since retiring in 1987 as executive vice president of the marketing group at Old American Insurance Company. He is founder of the Center for Direct Marketing Education and Research in the Henry Bloch School of Business and Public Administration of the University of Missouri, Kansas City (UMKC), where he served for 25 years as adjunct professor. His Elements of Direct Marketing was published by McGraw-Hill in 1983. A Japanese edition was published by Nikkei in Tokyo in 1985; an international student edition was published in Singapore in 1986. His How to Find and Cultivate Customers through Direct Marketing was published by NTC Business Books in 1996. Contemporary Database Marketing: Concepts and Applications, coauthored with Kurtis Ruf and Goutam Chakraborty, was published by Racom Books in 2001. Baier has taught direct marketing at many universities and has conducted numerous seminars throughout the United States and in Europe, Australia, New Zealand, and Asia. His presentation of "ZIP Code-New Tool for Marketers" in the January-February 1967 Harvard Business Review created substantial interest and caused the Kansas City Star to name him the "Father of ZIP Code Marketing." He was inducted into the Direct Marketing Association Hall of Fame in 1989. The DMEF presented him its Ed Mayer Award, and the Direct Marketing Insurance Council named him Direct Marketing Insurance Executive of the Year, both in 1983. The Mail Advertising Service Association honored him with its Miles Kimball Award in 1990. The Ed Sisk Award for Direct Marketing Vision was presented to him by the Direct Marketing Association of Washington Educational Foundation in 1994. He was awarded the Andi Emerson Award, for contribution of outstanding service to the direct marketing creative community. In 1995, he was elected International Fellow of the Institute of Direct Marketing (U.K.) in recognition of exceptional services to the profession. The New England Direct Marketing Association honored him with a Lifetime Achievement Award in 1996.

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