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Contagious: How to Build Word of Mouth in the Digital Age Paperback – 16 Jan 2014

4.5 out of 5 stars 97 customer reviews

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Product details

  • Paperback: 256 pages
  • Publisher: Simon & Schuster UK (16 Jan. 2014)
  • Language: English
  • ISBN-10: 1471111709
  • ISBN-13: 978-1471111709
  • Product Dimensions: 13 x 1.6 x 19.8 cm
  • Average Customer Review: 4.5 out of 5 stars 97 customer reviews
  • Amazon Bestsellers Rank: 22,864 in Books (See Top 100 in Books)
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About the Author

Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.


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