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Contagious: How to Build Word of Mouth in the Digital Age Paperback – 16 Jan 2014
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"A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain 'how word of mouth and social influence work . . . [to] make any product or idea contagious."
"An infectious treatise on viral marketing. . . . Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. The result is a useful and entertaining primer that diagnoses countless baffling pop culture epidemics."
"Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives."--Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational
"Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction--and performed groundbreaking experiments that have changed the way the experts think. If there's one book you're going to read this year on how ideas spread, it's this one."--Dave Balter, CEO of BzzAgent and Co-founder of the Word of Mouth Marketing Association
""Contagious" contains arresting -- and counterintuitive -- facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns."--Glenn C. Altschuler "The Boston Globe "
"The book is just plain interesting. Berger's cases are not only topical and relevant, but his principles seem practical and are easily understood. . . . I have a strong feeling that this book will catch on."--Ben Frederick "The Christian Science Monitor "
"Jonah Berger knows more about what makes information 'go viral' than anyone in the world."--Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness
"For nonexperts who puzzle about the best way to make an impact in a world of social media addicts with short attention spans, it provides plenty to think about. . . . If there were a 'like' button underneath it, you'd probably find yourself clicking it."--Maija Palmer "Los Angeles Times "
Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives. --Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational"
Jonah Berger knows more about what makes information go viral than anyone in the world. --Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness" --This text refers to the Audio CD edition.
About the Author
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.
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