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Consumer Behaviour: Enhanced Media Ed: A European Perspective Paperback – 14 Jun 2007

4.7 out of 5 stars 15 customer reviews

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Product details

  • Paperback: 728 pages
  • Publisher: Financial Times/ Prentice Hall; 3 edition (14 Jun. 2007)
  • Language: English
  • ISBN-10: 0273714724
  • ISBN-13: 978-0273714729
  • Product Dimensions: 20.8 x 2.5 x 26.3 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: 1,000,771 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

'An excellent extension of a first-rate consumer behaviour text for the European market. The authors have excelled themselves in both coverage and treatment. I would recommend it to students of consumer behaviour at all levels'

Professor Gordon R.Foxall

University of Wales

'Finally! A textbook that focuses on the diversity of European consumption culture. To be strongly recommended to all who want to increase their understanding of consumer behaviour beyond the traditional approaches and the American marketplace.'

Dr Suzanne C.Beckmann

Copenhagen Business School

--This text refers to an alternate Paperback edition.

From the Back Cover

Consumer Behaviour

Third European Enhanced Media Edition

 

New and exclusive to this Enhanced Media Edition:

 

  • Interactive e-study guide full of animated exercises adds colourful depth to each topic – great for revision
  • Quick tests throughout each chapter to enhance and test your knowledge
  • Find out what kind of consumer you are by taking self-assessment quizzes.

 

Follow these three steps to get the most out of this Enhanced Media Edition:

 

    1. Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon
    2. Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition
    3. Access valuable learning resources to help you pass your course:

- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses

- Enhance your revision with the interactive e-study guide

- Use the online Glossary and Flashcards to check and test your understanding of the key terms

- And much more!

See all Product Description

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Top Customer Reviews

Format: Paperback
This text was my main most enjoyable book for my 2nd year business studies degree. I found it very easy to follow yet still comprehensive in its content. It actually proves to be not only a plain text book to study with, but also a very interesting read. Its simple layout and real world (up to date) case studies make application of theories taught very obvious. It has a great chapter summary each time, as well as revision questions and tests. If you need a good text book for this subject, choose this one!
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Format: Paperback Verified Purchase
This book has been invaluable during my time studying consumer behaviour at Heriot-Watt. I love this book and it has helped me write and pass reports and essays on many topics not limited to consumer behaviour. This would be a useful tool for anyone studying business, marketing or anything along those lines. The chapters are big and helpful and packed with information. I found that I did not need to look in other places for information as this book was sufficient.
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Format: Paperback
This is the most up to date text book in consumer behaviour on the market. Also, it does have a European perspective. We used the ealier edition, we will use the new one and are convinced that our students will be even more pleased with it.
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Format: Paperback
This book re. Consumer Behaviour is one of the best written from a European perspective...it is full of interesting examples from European businesses...I use it often in the course I teach at the unviersity on the subject of Consumer Behaviour...
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Format: Paperback
This is a fantastic book, very simple to use for studying, It also gives you a international perspective, which is fantastic! Only down side would be that some of the examples could be less dated, Just to give you examples to refer to in exams/assignments.

When looking for a book in consumer behaviour, you should always go for a book by Soloman! and that is all I need to say, no need for a long winded review!
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Format: Paperback Verified Purchase
it is really , as promised ...I rarely give good ratings on survey , so enjoy ! you have to keep it up with because with me
it is 5 or 1 Stars
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Format: Paperback Verified Purchase
As it said in the description, everything you need from a product like this!

Great buy for anyone, anytime, anywhere.
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Format: Paperback Verified Purchase
Just what was needed for the Degree Course - (events management) I am doing over the next couple of years
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