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Consumer Behaviour: Building Marketing Strategy Paperback – 15 Mar 2012


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Product details

  • Paperback: 832 pages
  • Publisher: McGraw-Hill Higher Education; 12 edition (15 Mar. 2012)
  • Language: English
  • ISBN-10: 0071318178
  • ISBN-13: 978-0071318174
  • Package Dimensions: 25.1 x 20.1 x 2.5 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 2,099,071 in Books (See Top 100 in Books)
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About the Author

Del is C. H. Lundquist Professor of Marketing and Chair of the Marketing Department at the University of Oregon


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