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Confessions of an Advertising Man Paperback – 1 Sep 2011

4.6 out of 5 stars 37 customer reviews

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Product details

  • Paperback: 192 pages
  • Publisher: Southbank Publishing; REV ed. edition (1 Sept. 2011)
  • Language: English
  • ISBN-10: 9781904915379
  • ISBN-13: 978-1904915379
  • ASIN: 190491537X
  • Product Dimensions: 15.2 x 1.5 x 24.1 cm
  • Average Customer Review: 4.6 out of 5 stars 37 customer reviews
  • Amazon Bestsellers Rank: 47,938 in Books (See Top 100 in Books)
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Review

'Ogilvy is the creative force of modern advertising.' -- New York Times

'His books, notably the million-selling Confessions of an Advertising Man, are still fresh - full of pithy points about not only advertising but also business.' -- London Evening Standard

'Prescriptive guide to the art of good advertising by the old king of Madison Avenue' -- Independent

'Today's generation of advertisers find much to agree with in his seminal memoir, Confessions of an Advertising Man. Indeed, many agencies - and not just his - still trade off the principles he established.' -- --Telegraph

'Required reading for anyone in business.' -- Media Week

'I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year.'George Parker in Business Insider

'It's a classic...I tell my students if you're going to read a book about advertising, start with that one.' -- --Investor's Business Daily

The fact that the principles of this book are still so very relevant to today's marketer is simply amazing. The world's greatest ad man provides eternal wisdom for all marketers. This could be my all time favorite business book. --Marketo's 10 Essential Reads

About the Author

David Ogilvy was an advertising genius. At the age of 37, he founded the New York based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must read.


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