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Confessions Of An Advertising Man Paperback – 8 Jan 2004

4.6 out of 5 stars 35 customer reviews

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Paperback, 8 Jan 2004
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Product details

  • Paperback: 224 pages
  • Publisher: Southbank Publishing; New Ed edition (8 Jan. 2004)
  • Language: English
  • ISBN-10: 1904915019
  • ISBN-13: 978-1904915010
  • Product Dimensions: 12.7 x 1.3 x 20.3 cm
  • Average Customer Review: 4.6 out of 5 stars 35 customer reviews
  • Amazon Bestsellers Rank: 276,222 in Books (See Top 100 in Books)
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Product description

Review

Ogilvy is the creative force of modern advertising. --New York Times

His books, notably the million-selling Confessions of an Advertising Man, are still fresh - full of pithy points about not only advertising but also business. --London Evening Standard

Prescriptive guide to the art of good advertising by the old king of Madison Avenue --Independent

...today's generation of advertisers find much to agree with in his seminal memoir, Confessions of an Advertising Man. Indeed, many agencies - and not just his - still trade off the principles he established. --Telegraph

...a must-read for anyone in business - and particularly marketing and PR. --5W Public Relations

Synopsis

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. Regarded as the father of modern advertising David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else". Ogilvy was an expert in management. If you aspire to be a good manager in any kind of business then this is a must read. His views are timeless and form a blueprint for good practice in business. Confessions of an Advertising Man is the standard introduction to advertising, written in the bracingly robust style that has become the Ogilvy hallmark.



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