FREE Delivery in the UK.
Only 3 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Comunications and Fund De... has been added to your Basket
+ £2.80 delivery
Used: Good | Details
Condition: Used: Good
Comment: Ships promptly from Texas.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Comunications and Fund Development: The Guide to Better Communications and Stronger Relationships (The AFP/Wiley Fund Development Series) Hardcover – 5 Nov 2007


See all 2 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
Hardcover
£65.00
£49.82 £14.48
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Hardcover: 480 pages
  • Publisher: John Wiley & Sons; 1 edition (5 Nov. 2007)
  • Language: English
  • ISBN-10: 0470080396
  • ISBN-13: 978-0470080399
  • Product Dimensions: 18.6 x 4 x 25.7 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 2,141,720 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description

Synopsis

Written by fundraising experts Tom Ahern and Simone Joyaux, "Keep Your Donors" is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analysis, "Keep Your Donors" is your definitive guide to getting new donors - and keeping them - for many years to come.

From the Inside Flap

Keep Your Donors

The Guide to Better Communications and Stronger Relationships

Most fundraising programs do a stellar job of finding donors, but keepingthem is another matter: most new donors do not return after their first gift. These lost donors represent major lost potential for an organization′s annual giving program, capital campaign efforts, and major and planned gifts.

Keep Your Donors: The Guide to Better Communications and Stronger Relationships, written by fundraising experts Tom Ahern and Simone Joyaux, is a new, winning guide to making disappointing donor retention rates a thing of the past. For the first time in one book, nonprofit professionals will find an in–depth analysis of the two things that matter most to long–term fundraising success: relationship building at all levels of the organization and a thorough look at effective fundraising communications. This practical and provocative book shows nonprofit professionals how to:

  • Master the strategies and tactics that make fundraising communications profitable

  • Create a "culture of philanthropy"

  • Apply hard–core marketing principles to fundraising

  • Understand the most complete discussion of emotional triggers ever written and the science behind them

  • Create plans for relationship–building and donor communications

  • Build a truly "donor–centered" program

  • Write a case for support

  • Measure effectiveness...and much more

This book was written for all fund development professionals who want outstanding results. Those seeking their CFRE credential will find it doubly helpful. The authors based their work in part on the CFRE and AFP job analyses, which document the roles, knowledge, and competencies required for effective fund development.

Enthusiastic, readable, and filled with case studies, Keep Your Donors is the definitive guide to getting new donors and keeping them for many years to come.

See all Product description

Customer reviews

There are no customer reviews yet.
Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 4.9 out of 5 stars 21 reviews
Norman B. Tucker
5.0 out of 5 starsThis Book is a Must for Fundraisers and Nonprofit Organizations
12 January 2009 - Published on Amazon.com
Verified Purchase
3 people found this helpful.
jeremy fox
5.0 out of 5 starsFive Stars
30 May 2018 - Published on Amazon.com
Verified Purchase
Eric B.
5.0 out of 5 starsLived Up To The Positive Reviews
7 January 2014 - Published on Amazon.com
Verified Purchase
Reader in Seattle
5.0 out of 5 starsRight On, Simone and Tom!
29 December 2008 - Published on Amazon.com
Verified Purchase
One person found this helpful.
Diane B. Morrison
5.0 out of 5 starsFundraisers should have this book!
29 April 2016 - Published on Amazon.com
Verified Purchase

Where's My Stuff?

Delivery and Returns

Need Help?