FREE Delivery in the UK.
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Competitor Analysis: Turn... has been added to your Basket

Dispatch to:
To see addresses, please
Or
Please enter a valid UK postcode.
Or
Used: Very Good | Details
Sold by the book house
Condition: Used: Very Good
Comment: This item will be picked, packed and shipped by Amazon and is eligible for free delivery within the UK
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Competitor Analysis: Turning Intelligence into Success (CBI Series in Practical Strategy) Paperback – 9 May 2003

3.0 out of 5 stars 1 customer review

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback
"Please retry"
£34.99
£23.10 £12.00
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
£34.99 FREE Delivery in the UK. In stock. Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Paperback: 296 pages
  • Publisher: John Wiley & Sons; 1 edition (9 May 2003)
  • Language: English
  • ISBN-10: 0471499919
  • ISBN-13: 978-0471499916
  • Product Dimensions: 15.3 x 1.7 x 23 cm
  • Average Customer Review: 3.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 2,759,795 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description

From the Back Cover

The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis. David Hussey and Per Jenster′s book moves beyond this to the problems faced by organizations in applying the concepts at a practical level. It shows how real companies can use competitor intelligence and analysis in real situations.
Three major strands are drawn out by this book, which shows how to:
∗ obtain competitor information in a legitimate way
∗ analyse information so that competitors can be better understood, and strategic options explored
∗ develop ways of achieving competitive advantage which may move the organization ahead of others in the industry
This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. The book goes beyond the broad concepts, and gives various analytical techniques and approaches, and shows how to develop strategies for both attack and defence. It includes numerous cameo examples, a case history of how an organization undertook competitor analysis in an industry with little coherent published information, worked examples of many of the methods suggested, as well as a number of case studies of various industry situations. The text builds on a sound conceptual foundation, and draws heavily on the author′s practical experience.

About the Author

DAVID HUSSEY is a well–known international authority on strategic management, with experience as both a practitioner in and a consultant to major companies from many industries. He was 18 years with Harbridge House (14 years as Managing Director of Harbridge Consulting Group Ltd). He is author or editor of over 25 books on strategy or management development. One of the founders of the Strategic Planning Society, and a director of the Japan Strategic Management Institute, he is currently visiting professor in strategic management at Nottingham Business School. He is former editor of the Journal of Strategic Change. His current interests include the development of practical strategic analysis methods, and improvements to the process of implementing strategic decisions.

PER V. JENSTER is Research Professor at the Copenhagen Business School, Denmark, and Associated Director of Company Programs at the Center for Industrial Management Industrial Development, Lausanne, Switzerland. He was previously Professor at the International Institute for Management Development (IMD), where he was Director of IMD′s Managing Industrial Market Strategy program. He holds a Cand.Oecon from the University of Aarhus (Denmark) and Ph.D in Strategic Management and Information Systems from the University of Pittsburgh. He is the author of six text books dealing with strategic management and industrial marketing, and numerous articles and case studies within the strategy and marketing area. His research interests lie in outsourcing and facility management by industrial firms and supply chain management.


Customer reviews

3.0 out of 5 stars
5 star
0
4 star
0
3 star
1
2 star
0
1 star
0
Share your thoughts with other customers
See all 1 customer reviews

Top customer reviews

on 8 May 2013
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse

Where's My Stuff?

Delivery and Returns

Need Help?