FREE Delivery in the UK.
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Competitive Intelligence:... has been added to your Basket
+ £2.80 delivery
Used: Good | Details
Condition: Used: Good
Comment: A good reading copy. May contain markings or be a withdrawn library copy. Expect delivery in 20 days.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Competitive Intelligence: Gathering, Analysing and Putting it to Work: Gathering, Analysing and Putting It to Wowrk Hardcover – 28 Sep 2005

See all 6 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
£80.27 £57.73
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more

Great Discounts
Shop the Books Outlet. Discover some great deals on top titles. Shop now
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.

Product details

  • Hardcover: 304 pages
  • Publisher: Routledge; 1 edition (28 Sept. 2005)
  • Language: English
  • ISBN-10: 0566085372
  • ISBN-13: 978-0566085376
  • Product Dimensions: 17.1 x 2.5 x 24.1 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 1,369,135 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description


'He warns against complacency, even going to the same place to do drugs tests if you are a pharmaceutical firm; a rival, especially one not fussy about how they get their CI, could uncover your secrets. To his credit, Murphy does not shy away from the seamier side of CI'. In a chapter titled 'For goodness' sake! legal and ethical aspects of CI' he admits the illicit ways of gathering intelligence, and the often sleazy, 'corporate spy' reputation of CI.' Professional Security Magazine 'The book is particularly strong in its discussion of financial analysis of company accounts - giving a comprehensive coverage of UK legal forms, company filings and how the same can be interpreted. I know of no other competitive intelligence book that is as thorough in this area, making Murphy's book a unique reference to a topic that will not be covered in US competitive intelligence books and, hitherto, could only be learnt through financial and accounting texts...I have worked in competitive intelligence for many years and have a good understanding of its theory and practice, to the extent that often when I read a book on CI, I groan as I've seen it all before. With Murphy's book, I did not need to groan. I learnt things I'd forgotten and a few things I don't think I ever knew. If UK competitive intelligence is your bag, then this book should be in it!' Arthur Weiss, Free Pint 'The strength of this work is Murphy's clear explanations of how to use financial statements.' Business Information Alert '...a must for the business information researcher, a nice to have for the busy manager and a topical and well-produced book for professional and academic business collections...' Stuart Hannabuss, Aberdeen Business School, Library Review ' is the reviewer's highest praise for Murphy's book, which is that it must be one of the most well-rounded texts on CI presented in a pleasing style which is relevant for both the expert practitioner and beginner in CI alike...this is an excellent primer and reference to CI.' Jonathan Gordon-Till, CI and KM Consultant, Oxford Business Intelligence


Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity - and sometimes even its survival. Christopher Murphy's "Competitive Intelligence" explains: the theory of business competition; how companies try to get ahead of their rivals; methods of research and sources of information that generate the raw material for creating intelligence; analytical techniques which transform the mass of facts and opinions thus retrieved into a platform of sound, useable knowledge to support informed business decision making. The text includes plenty of examples and experiences from the author's own consulting experience.

He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious ones such as financial analysis, management theory and business forecasting techniques. This fusion of insights from many fields of expertise provides a very readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data. While focused on the British business environment, the lessons drawn are of universal application, and examples are taken from across the globe. In addition a chapter is devoted to researching industries and companies in other countries. Although primarily concerned with commercial enterprises, many of the principles and techniques will also be of considerable practical relevance to managers in the public sector or not-for-profit organizations. "Competitive Intelligence" also provides a legal and ethical framework to guide the unwary and to curb the over-enthusiastic.

The final chapter, Intelligence Countersteps, will open your eyes to the need to protect your own organization from some of the practices of less scrupulous researchers and investigators.

See all Product description

Customer reviews

There are no customer reviews yet.
Share your thoughts with other customers

Most helpful customer reviews on 4.0 out of 5 stars 1 reviews
4.0 out of 5 starsA good CI framework
28 December 2012 - Published on
Verified Purchase
One person found this helpful.

Where's My Stuff?

Delivery and Returns

Need Help?