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Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World (Wiley) Hardcover – 27 Oct 2009

4.9 out of 5 stars 56 customer reviews

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Product details

  • Hardcover: 304 pages
  • Publisher: John Wiley & Sons; 1 edition (27 Oct. 2009)
  • Language: English
  • ISBN-10: 0470293179
  • ISBN-13: 978-0470293171
  • Product Dimensions: 16.3 x 2.8 x 23.6 cm
  • Average Customer Review: 4.9 out of 5 stars 56 customer reviews
  • Amazon Bestsellers Rank: 788,085 in Books (See Top 100 in Books)
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Product description


"Savvy business owners and managers must read Sharp′s insightful book before making another big decision. The top expert in this field has written a compelling and extremely readable book for staying ahead of your competition."
Jane Applegate, columnist and author of 201 Great Ideas for Your Small Business

"After reading this book, you will see your business differently, because you will see the work differently...a set of new opportunities to exploit."
Steve Moya, consultant and former senior vice president and chief marketing officer, Humana, Inc.

"Seena Sharp has done it again! This incisive book clears through the clutter that encumbers so many others on competitive intelligence. And Seena′s no–holds–barred style rings true as she pierces several myths surrounding vaunted business decision–making, and the holy grail of crunching business data."
Paul Kinsinger, Professor of Business Intelligence, Thunderbird School of Global Management

"Seena Sharp has always provided her fellow professionals and clients a fresh and insightful perspective on competitive intelligence. This book fulfills those expectations."
Jan Herring, advisor to intelligence professionals, Meritorious Award Recipient, Society of Competitive Intelligence Professionals

"Seena′s book provides the insight on competitive intelligence that all companies should embrace. The CI that Seena provided to our small manufacturing company directed a successful new product launch that would have otherwise failed."
Brian Grabowski, CWP, a Division of Berkshire Hathaway, Inc.

From the Inside Flap

In a challenging and constantly changing business environment, knowledge and foreknowledge about your business environment is crucial to smart decision–making and sound strategy. Competitive intelligence (CI) reveals the true state of your business, exposes the unknown, and shows you how to tackle current market conditions. It helps you recognize risks and new market opportunities earlier and act faster.

In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first CI firms in the United States, provides her expert analysis on the immediate benefits of CI for today′s businesses. She reveals why CI is critical for minimizing risks when formulating your business strategy.

Good CI delivers often surprising truths, gives you a heads–up on what′s coming, and equips you with the knowledge to outmaneuver your toughest rivals. Using the accurate and objective knowledge good CI provides particularly during unpredictable and turbulent times you can gain control over the future of your business. The true power of CI lies in its ability to reveal what′s happening outside your organization to take off the blinders and show you the true competitive state of play.

Competitive Intelligence Advantage:

  • Defines and refines the elements of quality CI

  • Details why what you don′t know will hurt you

  • Equips you with techniques for detecting opportunities and seizing them

  • Shows you when and why to use CI to your advantage

  • Helps you understand and evaluate information sources

  • Demystifies and debunks common myths about CI

Competitive intelligence is a robust management discipline that is often misunderstood and underestimated, yet always results in numerous benefits when used wisely. If you′re a senior– level executive or organizational leader and you aren′t tapping the power of CI for an external perspective on your customers and the marketplace you′re giving your competitors the upper hand.

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