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Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World (Wiley) Hardcover – 27 Oct 2009

4.9 out of 5 stars 56 customer reviews

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Product details

  • Hardcover: 320 pages
  • Publisher: John Wiley & Sons (27 Oct. 2009)
  • Language: English
  • ISBN-10: 0470293179
  • ISBN-13: 978-0470293171
  • Product Dimensions: 16.3 x 2.8 x 23.6 cm
  • Average Customer Review: 4.9 out of 5 stars 56 customer reviews
  • Amazon Bestsellers Rank: 940,569 in Books (See Top 100 in Books)
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Product description


"Savvy business owners and managers must read Sharp's insightfulbook before making another big decision. The top expert in thisfield has written a compelling and extremely readable book forstaying ahead of your competition."
--Jane Applegate, columnist and author of 201 GreatIdeas for Your Small Business

"After reading this book, you will see your businessdifferently, because you will see the work differently...a set ofnew opportunities to exploit."
--Steve Moya, consultant and former senior vicepresident and chief marketing officer, Humana, Inc.

"Seena Sharp has done it again! This incisive book clearsthrough the clutter that encumbers so many others on competitiveintelligence. And Seena's no-holds-barred style rings true as shepierces several myths surrounding vaunted business decision-making, and the holy grail of crunching business data."
--Paul Kinsinger, Professor of Business Intelligence, Thunderbird School of Global Management

"Seena Sharp has always provided her fellow professionals andclients a fresh and insightful perspective on competitiveintelligence. This book fulfills those expectations."
--Jan Herring, advisor to intelligence professionals, Meritorious Award Recipient, Society of Competitive IntelligenceProfessionals

"Seena's book provides the insight on competitive intelligencethat all companies should embrace. The CI that Seena provided toour small manufacturing company directed a successful new productlaunch that would have otherwise failed."
--Brian Grabowski, CWP, a Division of BerkshireHathaway, Inc.

From the Inside Flap

In a challenging and constantly changing business environment, knowledge and foreknowledge about your business environment iscrucial to smart decision-making and sound strategy. Competitiveintelligence (CI) reveals the true state of your business, exposesthe unknown, and shows you how to tackle current market conditions.It helps you recognize risks and new market opportunities earlierand act faster.

In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first CI firms in the United States, providesher expert analysis on the immediate benefits of CI for today'sbusinesses. She reveals why CI is critical for minimizing riskswhen formulating your business strategy.

Good CI delivers often surprising truths, gives you a heads-upon what's coming, and equips you with the knowledge to outmaneuveryour toughest rivals. Using the accurate and objective knowledgegood CI provides--particularly during unpredictable andturbulent times--you can gain control over the future of yourbusiness. The true power of CI lies in its ability to reveal what'shappening outside your organization--to take off the blindersand show you the true competitive state of play.

Competitive Intelligence Advantage:

  • Defines and refines the elements of quality CI

  • Details why what you don't know will hurt you

  • Equips you with techniques for detecting opportunities andseizing them

  • Shows you when and why to use CI to your advantage

  • Helps you understand and evaluate information sources

  • Demystifies and debunks common myths about CI

Competitive intelligence is a robust management discipline thatis often misunderstood and underestimated, yet always results innumerous benefits when used wisely. If you're a senior- levelexecutive or organizational leader--and you aren't tapping thepower of CI for an external perspective on your customers and themarketplace--you're giving your competitors the upperhand.

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