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Compelling Selling: The Framework for Persuasion Paperback – 6 Nov 2007

4.5 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 256 pages
  • Publisher: BookSurge Publishing; 3rd Revised edition edition (6 Nov. 2007)
  • Language: English
  • ISBN-10: 1419677217
  • ISBN-13: 978-1419677212
  • Product Dimensions: 19.9 x 1.5 x 15.2 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,328,200 in Books (See Top 100 in Books)

Product Description

From the Publisher

Compelling Selling is the Sales Bible. You should read it, learn it, practice it & use it. Make it your bible for success.

Compelling Selling gives you the framework for persuasion to take place.

Are you a high level negotiator and want to make sure you do not miss that one-off deal..........?

Are you rising rapidly within your Organization, or a Board Member, and want to make your messages hit home.........?

Are you a sales person who wants to exceed targets and take home some bigger bonuses.........?

Do you feel sometimes it would just be nice to communicate better and see some of your views and thoughts put into practice.........?

Then Compelling Selling must be required reading.

You will enjoy it too. You can open it any place and just start reading.

About the Author

Philip R Lund was born in New Zealand, educated at Harvard College and the London Business School, and originally worked as an economist in the USA & UK textile industries.Philip has been in front line selling for over 40 years, covering every type of market from retail, office (top UK Xerox salesman 1966/67) and engineered products to financial services, process and outsourced services and management consultancy. He has written numerous articles and three books including Confucius & Co and this well know sales bible Compelling Selling. He is now publishing a new book for the sales professional, Keynotes for Compelling Sellers.He lives in London.

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40 years ago Philip Lund, a Harvard Graduate and expert salseman, homed in on the core issues of selling. The result was the outstanding hands-on book for everyone who wants to persuade: Compelling Selling. In the intervening thirty years, a lot of changes have rapidly taken place. But the knowledge of the workings of human persuasion can be still distilled into a few key areas and steps. This is what Philip has done: kept the invaluable core material but made it relate to us in today's world in his republication of the original masterpiece. This book fires you up with enthusiasm but not hot air. The highly organized and analytical mind of Lund keeps your feet planted firmly on the ground and, importantly, the orders rolling in. Buy it today and you'll never regret it. I still have my copy from the 1970s and have mentioned it and waved it at many people over the years. I'm not kidding, it's the best book I've ever read on sales (and I have read a few in my time!). Don't reinvent the wheel, just keep it true! Ivor Coward (Brit living in Venice Italy)
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Format: Paperback
The art of persuasion - people selling to people - does not change over time. While some have tried to formulate the process with mnemonics and software, this often just dilutes and over simplifies the time-honoured practice of selling. Compelling Selling is the definitive classic on the subject, and an absolute must for anyone who wishes to learn to actually sell successfully, and not just to tick boxes on multi-coloured forms.
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