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Community Building on the Web: Secret Strategies for Successful Online Communities Paperback – 5 Apr 2000

5.0 out of 5 stars 4 customer reviews

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Product details

  • Paperback: 352 pages
  • Publisher: Peachpit Press (5 April 2000)
  • Language: English
  • ISBN-10: 0201874849
  • ISBN-13: 978-0201874846
  • Product Dimensions: 18.4 x 1.9 x 23.5 cm
  • Average Customer Review: 5.0 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: 499,849 in Books (See Top 100 in Books)
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Product description

Amazon Review

There's been a marked shift in the philosophy of developing successful Web sites. The technologies (HTML, JavaScript, JavaServer Pages) no longer occupy centre stage. Rather, functional objectives and the communities that grow up around them seem to be the main ingredient in Web site success. In her carefully reasoned and well-written Community Building on the Web, Amy Jo Kim explains why communities form and grow. More importantly, she shows (with references to many examples) how you can make your site a catalyst for community growth--and profit in the process. From marketing schemes like Amazon.com's Associates program to The Motley Fool's system of rating members' bulletin-board postings, this book covers all the popular strategies for bringing people in and retaining them.

Nine core strategies form the foundation of Kim's recommendations for site builders, serving as the organisational backbone of this book. The strategies generally make sense, and they seem to apply to all kinds of communities, cyber and otherwise. (One advocates the establishment of regular events around which community life can organise itself.) Some parts of Kim's message may seem like common sense, but such a coherent discussion of what defines a community and how it can be made to thrive is still helpful.

Read this book to help crystallise your thinking about community building, and to review strategies that work for real sites already. --David Wall, Amazon.com

From the Back Cover

What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding?

Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.

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Customer reviews

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Top customer reviews

VINE VOICE
5 September 2004
Format: Paperback
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28 July 2000
Format: Paperback
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3 November 2004
Format: Paperback
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14 February 2001
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 31 reviews
Nancy White
5.0 out of 5 starsApplies across the board with good, practical advice
21 June 2000 - Published on Amazon.com
Format: Paperback|Verified Purchase
7 people found this helpful.
Mr Yannig Roth
4.0 out of 5 starsOne of the first books to talk about web community management
26 February 2013 - Published on Amazon.com
Format: Paperback|Verified Purchase
2 people found this helpful.
Jeff P
5.0 out of 5 starsAwesome.
1 April 2016 - Published on Amazon.com
Format: Paperback|Verified Purchase
One person found this helpful.
hagar
5.0 out of 5 starsGlad I read this; lots of good info
13 February 2015 - Published on Amazon.com
Verified Purchase
One person found this helpful.
Chris Huxley
4.0 out of 5 starsOne of the best introductions to building online communites
31 August 2013 - Published on Amazon.com
Verified Purchase

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