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Commonsense Direct and Digital Marketing Paperback – 6 Jan 2007

4.9 out of 5 stars 18 customer reviews

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Product details

  • Paperback: 448 pages
  • Publisher: Kogan Page; 5 edition (3 Jun. 2007)
  • Language: English
  • ISBN-10: 9780749447601
  • ISBN-13: 978-0749447601
  • ASIN: 0749447605
  • Product Dimensions: 19 x 2.6 x 24.6 cm
  • Average Customer Review: 4.9 out of 5 stars 18 customer reviews
  • Amazon Bestsellers Rank: 381,157 in Books (See Top 100 in Books)
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Product description

Review

"If you read no other book on direct marketing you should find the time to read this one." -- Direct Marketing International "Direct Marketing International"

"Read and re-read it.  It contains the knowledge of a lifetime." -- David Oglivy

"If you read no other book on direct marketing you should find the time to read this one." -- Direct Marketing International

"Read and re-read it. It contains the knowledge of a lifetime." -- David Oglivy

Book Description

The internationally-recognized authority on direct marketing, now in its 25th year

Covers both conventional direct marketing and the latest techniques used for effective internet and digital marketing

Contains a lifetime of direct marketing solutions, with practical advice and astonishing insight gained from working with clients of all sizes

Now includes valuable checklists so that readers can maximize the effectiveness of their own campaigns

Read it and re-read it. It contains the knowledge of a lifetime. David Ogilvy

If you read no other book on direct marketing you should find the time to read this one. Direct Marketing International

Probably the best book written on direct marketing and certainly the easiest to read.

Direct Marketing Strategies

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18 customer reviews

4.9 out of 5 stars

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