Review
"'A must-have for any e-commerce business, this book captures technical expertise and the methodologies required to run very successful optimization programs.'" ― John Donnellan, Director, E-Commerce EMEA, Canon Europe
"'At last, a practical guide dedicated to Conversion Rate Optimization (CRO) for online retail.'" ― Dr Dave Chaffey, co-Founder, SmartInsights.com
"'This book explores how to understand people, their behaviour, their feedback, their testing choices and win bigger revenues.'" ― Avinash Kaushik, Digital Marketing Evangelist, Google and author of Web Analytics 2.0 and Web Analytics: An Hour a Day
"'Highly recommended for anyone who's looking to optimize their online store.'" ― Paras Chopra, Founder & Chairman, VWO
"'Dan and Johann draw from their own in-the-trenches experience to craft an essential read for the developing CRO practitioner. From their strategic approach down to targeted tactics, they provide the playbook on how to uncover insights for e-commerce growth.'" ― Bratt Wittwer, former CEO, Qualaroo
Review
"'A must-have for any e-commerce business, this book captures technical expertise and the methodologies required to run very successful optimization programs.'" ― John Donnellan, Director, E-Commerce EMEA, Canon Europe
"'At last, a practical guide dedicated to Conversion Rate Optimization (CRO) for online retail.'" ― Dr Dave Chaffey, co-Founder, SmartInsights.com
"'This book explores how to understand people, their behaviour, their feedback, their testing choices and win bigger revenues.'" ― Avinash Kaushik, Digital Marketing Evangelist, Google and author of Web Analytics 2.0 and Web Analytics: An Hour a Day
"'Highly recommended for anyone who's looking to optimize their online store.'" ― Paras Chopra, Founder & Chairman, VWO
"'Dan and Johann draw from their own in-the-trenches experience to craft an essential read for the developing CRO practitioner. From their strategic approach down to targeted tactics, they provide the playbook on how to uncover insights for e-commerce growth.'" ― Bratt Wittwer, former CEO, Qualaroo
About the Author
Dan Croxen-John is CEO of AWA Digital, an e-commerce conversion optimisation agency with clients and offices around the world. Dan is a certified Web Analyst, a Fellow of the Institute of Direct Marketing, and has served on a number of advisory boards for multi-channel and analytics associations. Dan is an in-demand speaker, blogs regularly on all aspects of analytics and Conversion Rate Optimisation and has spoken at conferences in the UK, USA and Africa.
Johann van Tonder is an experienced e-commerce optimiser, and COO at AWA Digital. He has used the principles and techniques in his book E-Commerce Website Optimisation (published by Kogan Page) to deliver massive sale improvements for big and small e-commerce businesses alike. Having trained and coached optimisation teams around the world, he explains complex concepts in ways that are easy to understand.
