E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience Paperback – 5 Dec 2002
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...these are tools that the entire design team can use, not just for those 'weird usability people'. -- Keith Instone, Founder of usableweb.com
Dr Travis has been instrumental in building these capabilities in several development teams in HP. -- Debbie Mrazek, Customer Experience Manager, Hewlett-Packard
Dr Travis knows the web usability territory well, and he lays out a clear map for newcomers to follow. -- Ben Shneiderman, author 'Designing the User Interface'
Read this book to avoid e-commerce failures. Read this book to survive. Read this book to win. -- John Rhodes, Founder and President of WebWord.com
From the Author
Here you will find some sample chapters, a full table of contents and downloads related to the book.See all Product Description
Top Customer Reviews
This book takes a completely different approach: it assumes that the people who use web sites just want an easy life. This requires simplicity - not complexity. So, this book on web site development hardly mentions technology. Instead, it focuses on the customers of the technology: it explains how to design e-commerce sites that ordinary people can use (not just yourself, your boss or client!).
The book has now been on the market for three years, but never received the same attention as for instance the usability books from Jakob Nielsen or Steve Krug.
But if you would like a more structured approach then this book is a good pick. His approach is to design a clear roadmap for the web site design or re-design process with lots and lots of forms and checklists that we can put into use Monday morning.
CUSTOMER-CENTRED DESIGN PROCESS
David Travis is a British usability expert with a background from designing Industry Standards. He has designed a customer-centred design process that has four steps. I will outline these steps below:
Step 1: ANALYZE THE OPPORTUNITY
- Identify the stakeholders (who are they? what are their motivations? prioritise the list!)
- Write the site mandate (why it exists? which objectives?)
- Segment the market (e.g.Read more ›
Most Recent Customer Reviews
Finally, a usability book that is actually interesting. Very well written and presented, Dr. Travis walks the reader through the key steps of the user-centered design life-cycle... Read morePublished on 9 Dec. 2009 by YorkPip007
This book surprised me. It achieved - no, it enabled me to achieve what I have often found very difficult: discover down-to-earth ways of communicating complex understanding about... Read morePublished on 29 May 2003 by Mr. K. J. Duignan
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