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E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience Paperback – 5 Dec 2002

5.0 out of 5 stars 7 customer reviews

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Product details

  • Paperback: 200 pages
  • Publisher: CRC Press (5 Dec. 2002)
  • Language: English
  • ISBN-10: 0415258340
  • ISBN-13: 978-0415258340
  • Product Dimensions: 1.3 x 15.2 x 23.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 260,565 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

...these are tools that the entire design team can use, not just for those 'weird usability people'. -- Keith Instone, Founder of usableweb.com

Dr Travis has been instrumental in building these capabilities in several development teams in HP. -- Debbie Mrazek, Customer Experience Manager, Hewlett-Packard

Dr Travis knows the web usability territory well, and he lays out a clear map for newcomers to follow. -- Ben Shneiderman, author 'Designing the User Interface'

Read this book to avoid e-commerce failures. Read this book to survive. Read this book to win. -- John Rhodes, Founder and President of WebWord.com

From the Author

Here you will find some sample chapters, a full table of contents and downloads related to the book.

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Format: Paperback
There are 100s of books aimed at people who design web sites. Books that tell you how to write HTML. Books that show you how to design 3D buttons. Books on programming in Perl, Java, etc.

This book takes a completely different approach: it assumes that the people who use web sites just want an easy life. This requires simplicity - not complexity. So, this book on web site development hardly mentions technology. Instead, it focuses on the customers of the technology: it explains how to design e-commerce sites that ordinary people can use (not just yourself, your boss or client!).

The book has now been on the market for three years, but never received the same attention as for instance the usability books from Jakob Nielsen or Steve Krug.

But if you would like a more structured approach then this book is a good pick. His approach is to design a clear roadmap for the web site design or re-design process with lots and lots of forms and checklists that we can put into use Monday morning.

CUSTOMER-CENTRED DESIGN PROCESS

David Travis is a British usability expert with a background from designing Industry Standards. He has designed a customer-centred design process that has four steps. I will outline these steps below:

Step 1: ANALYZE THE OPPORTUNITY

- Identify the stakeholders (who are they? what are their motivations? prioritise the list!)

- Write the site mandate (why it exists? which objectives?)

- Segment the market (e.g.
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Format: Paperback
This book was very useful to me. It helped me to define needs and interests of people I want to use my site, work out how they see their needs and interests and trim my messages accordingly. It dramatises user-friendliness.
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Format: Paperback
What makes David Travis' book so good is that it describes how to make sure websites are actually useable and useful and it does this in a very usable way. He provides clear explanations of why you should worry about whether people can actually use a site and then describes how to do figure out if people are indeed doing so (and if they are using the site, whether they are using it happily or tearing their hair out). The many practical checklists push the reader to think more deeply about identifying the stakeholders to the site (the company, the company's users, shareholders, site designers, competitors, etc.) what the stakeholders want out of the site, and how to figure out the extent to which the site meets those interests. Travis' book is the Getting to YES of the usability field. An excellent resource that should be referred to again and again.
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Format: Paperback
I found it the best e-Commence book I've ever read. I liked the way you integrated business strategy and ISO standards with usability, and that you kept is high level. It's also very well written. I wasn't expecting to learn much but I did get very some useful insights.
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