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Colour Image Scale Paperback – 1 Mar 1992

5.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 164 pages
  • Publisher: Kodansha International Ltd (1 Mar. 1992)
  • Language: English
  • ISBN-10: 477001564X
  • ISBN-13: 978-4770015648
  • Product Dimensions: 17.5 x 1.3 x 12.2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 313,299 in Books (See Top 100 in Books)

Product Description

About the Author

SHIGENOBU KOBAYASHI (b.1925) is the founder and director of the Nippon Color & Design Research Institute. He is a graduate of the electronics department of the Hiroshima College of Technology and received a master's degree from Waseda University in Tokyo for his work in the field of color psychology. Since founding the institute in 1966, he has been a leader in research on color psychology, publishing numerous books on the subject, including a color image dictionary and others exploring color in relation to design, architecture, and the environment. A detailed discussion of his theories is available in English in the publication Color Research and Application (volume 6, no. 2, Summer 1981) in an article titled "The Aim and Method of the Color Image Scale." He is also an active participant in meetings of the International Color Association and a lecturer at the Musashi Institute of Technology in Tokyo. THE NIPPON COLOR & DESIGN RESEARCH INSTITUTE founded in 1966, the institute is a leader in its field, acting as a color and design consultant to over 300 major Japanese corporations in fields as diverse as automobiles, home electronics, cosmetics, food, department stores, and home construction. The institute's patented Color Image Scale is the centerpiece of its theories on the psychology of color. In addition, the institute has developed computer software based on the Image Scale and a large information data base for use in its research and consulting projects.

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Top Customer Reviews

By A Customer on 14 Jan. 2003
Format: Paperback
I work in product development - creating new product ideas and convincing others to work on them. Part of the job is to be good at selling an idea. This little book has helped me to choose the right colour schemes for my presentations, to help suggest the right emotions/ mood for the product idea. It has been extremely useful in helping to get the message across.
It also helps non-designers to use colour effectivley, and to avoid ruining a promising idea with the wrong colours.
I love it - and it is endlessly fascinating.
Use it for anything where you want the right emotional response - presentations, product design, interiors, even for choosing what to wear!!!
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Format: Paperback Verified Purchase
Excellent reference.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x902fc03c) out of 5 stars 8 reviews
16 of 17 people found the following review helpful
HASH(0x9031bb64) out of 5 stars Fantastic for web design 4 Oct. 2000
By Dan Norton - Published on Amazon.com
Format: Paperback
This book provides an elaborate color theory that makes the color wheel look like stupid hippy frisbee. Colors are arranged in groups of three, and then grouped based on their overall feeling- it sounds preposterous, but you really will be attracted to certain regions more than others, and so will everyone else you show the book to.
The three color arrangements are particularly nice for Web page design, even though the CMYK nor RGB values are given. But this is forgivable, since this book was not intended for that purpose.
An excellent resource for anyone working with color, and a great tool for any web designer.
12 of 12 people found the following review helpful
HASH(0x90f85b28) out of 5 stars best guide to color in universe 10 Aug. 2000
By Mariel Clemensen - Published on Amazon.com
Format: Paperback Verified Purchase
Have you ever wondered what color to use with another? This guide book shows - in very easy terms - a range of possible combinations using one particular color and shade as a starting point. For anyone who cares about color, this book is a MUST! I wish the author would publish a more extensive guide. No other book matches this wonderful little guidebook.
7 of 8 people found the following review helpful
HASH(0x9027b588) out of 5 stars Great Book, Who stole my Blue? 26 Oct. 2001
By Mark Wieczorek - Published on Amazon.com
Format: Paperback
I really like this book. The author created a standard color grid, red on the right, blue on the left, all the others in between, dark on the bottom, light on the top, except he used 3 color "patterns" rather than a single color in each box. Then he "inputted into our computer 180 image words that relate to the ways in which people percieve color, and also data on which words were associated with which colors." What his method is isn't expounded on
They linked the images to the words, and voila, you get sort of bubbly outline areas on the grid - these color combinations are elegant, these colors are fun, these colors are feminine or masculine, etc.
Since this book was first published in Japan in 1990, there are bound to be cultural discrepancies, and since this book is about the psychology of color, the 'conclusions' can be contested, though on the whole i think they're accurate.
My criticism stems from the fact that Blue in my book is missing. There's a page for "Red" and a page for "Yellow" and on, but no page for "Blue." There's a "Cerulean Blue" which is sort of turqoisy, and a "Light Blue" which looks like a darker Cerulean blue, and an "Ultramarine" which is closer to blue, but with a bit of violet in it. Who stole my blue?
A lot of the colors seem to have gone through a bad printing process as well, making me question whether or not I'm seeing the actual values. Ultramarine, for example, if you look closely (not that close, it's fairly obvious) is made up of lots of other colors. Am I supposed to hold it at arm's length to get an idea of what the color is?
Perhaps it was a bad printing.
6 of 7 people found the following review helpful
HASH(0x900fb8dc) out of 5 stars Psychology of Color Preferences 12 Oct. 2001
By Carol Bell - Published on Amazon.com
Format: Paperback
This book allows the designer/artist to personalize color choices for each client in a nontraditional way. By choosing "favorite words" a quick sketch of someone's preferences can easily be obtained. The book is simple to use, and allows clients to easily visualize what type of colors they prefer. I have used it in a multitude of design situations: painting and interior design, clothing design and sewing, and quilting. I have never been a fan of the conventional "color wheel," and I use this book as a reference and illustrative source when working with clients -- almost all of whom are amazed at the effect different color combinations can have on their everyday lives.
HASH(0x90065408) out of 5 stars Powerful color choosing book 20 Mar. 2015
By Jerry E. Boorda - Published on Amazon.com
Format: Paperback Verified Purchase
Concise, elegant, a real mighty might of color choices geared to emotional states of mind, as important today as it was thirty years ago. If your are choosing color, get it. Small but powerful and well organized, my go to color reference.
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