Colour Image Scale Paperback – 1 Mar 1992
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About the Author
SHIGENOBU KOBAYASHI (b.1925) is the founder and director of the Nippon Color & Design Research Institute. He is a graduate of the electronics department of the Hiroshima College of Technology and received a master's degree from Waseda University in Tokyo for his work in the field of color psychology. Since founding the institute in 1966, he has been a leader in research on color psychology, publishing numerous books on the subject, including a color image dictionary and others exploring color in relation to design, architecture, and the environment. A detailed discussion of his theories is available in English in the publication Color Research and Application (volume 6, no. 2, Summer 1981) in an article titled "The Aim and Method of the Color Image Scale." He is also an active participant in meetings of the International Color Association and a lecturer at the Musashi Institute of Technology in Tokyo. THE NIPPON COLOR & DESIGN RESEARCH INSTITUTE founded in 1966, the institute is a leader in its field, acting as a color and design consultant to over 300 major Japanese corporations in fields as diverse as automobiles, home electronics, cosmetics, food, department stores, and home construction. The institute's patented Color Image Scale is the centerpiece of its theories on the psychology of color. In addition, the institute has developed computer software based on the Image Scale and a large information data base for use in its research and consulting projects.
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Top Customer Reviews
It also helps non-designers to use colour effectivley, and to avoid ruining a promising idea with the wrong colours.
I love it - and it is endlessly fascinating.
Use it for anything where you want the right emotional response - presentations, product design, interiors, even for choosing what to wear!!!
Most Helpful Customer Reviews on Amazon.com (beta)
The three color arrangements are particularly nice for Web page design, even though the CMYK nor RGB values are given. But this is forgivable, since this book was not intended for that purpose.
An excellent resource for anyone working with color, and a great tool for any web designer.
They linked the images to the words, and voila, you get sort of bubbly outline areas on the grid - these color combinations are elegant, these colors are fun, these colors are feminine or masculine, etc.
Since this book was first published in Japan in 1990, there are bound to be cultural discrepancies, and since this book is about the psychology of color, the 'conclusions' can be contested, though on the whole i think they're accurate.
My criticism stems from the fact that Blue in my book is missing. There's a page for "Red" and a page for "Yellow" and on, but no page for "Blue." There's a "Cerulean Blue" which is sort of turqoisy, and a "Light Blue" which looks like a darker Cerulean blue, and an "Ultramarine" which is closer to blue, but with a bit of violet in it. Who stole my blue?
A lot of the colors seem to have gone through a bad printing process as well, making me question whether or not I'm seeing the actual values. Ultramarine, for example, if you look closely (not that close, it's fairly obvious) is made up of lots of other colors. Am I supposed to hold it at arm's length to get an idea of what the color is?
Perhaps it was a bad printing.