A 'Brummie' by birth, but now living outside the City borders, Colin Alcock, set out on a career in advertising and marketing, covering all aspects of the business during a span of over 50 years. As a copywriter, a skill which under-laid his success in promoting national and international brand names, he mostly wrote just a few lines at a time and rarely more than a few pages - even if the accumulation ran into many tens of thousands of words: so on retirement he thought he would try something a bit longer.
His first work, 'Tuna on Tuesdays' was just meant as a writing exercise, but once completed, it seemed a shame to merely consign its characters to languish in a dusty drawer - or worse, confined to magnetic digits giddily spinning on some backup hard drive - so the work was released to the world as a Kindle book. It's a quiet read, meant primarily for a more mature generation, but with an otherwise wide, general appeal.
To follow that, a more ambitious work culminated in 'A Darkness of Voices', a light thriller that plots the events of a couple, Paul and Giules, caught up in the fringes of crime and drawn deeper into danger as they try to expose the perpetrators of a vicious attack and an abduction.
Next came 'Dandelion Days' - a collection of flash fiction, poetry and a few short stories published at the end of 2017. This has proved popular as a book you can dip into whenever you want a brief respite from the busy world.
His latest book is 'The Spider Man' – a novel that twists its story around a man fascinated by spiders, a missing girl and the detective trying to find her, leading to a final confrontation with unexpected consequences.