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Co-Opetition Paperback – 15 Sep 1997

3.6 out of 5 stars 8 customer reviews

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  • Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life (Norton Paperback)
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Product details

  • Paperback: 304 pages
  • Publisher: Profile Books; 2 edition (15 Sept. 1997)
  • Language: English
  • ISBN-10: 1861975074
  • ISBN-13: 978-1861975072
  • Product Dimensions: 13 x 2 x 19.7 cm
  • Average Customer Review: 3.6 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: 187,668 in Books (See Top 100 in Books)
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Product description

Review

Seize on Co-opetition (The Economist)

Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time. (Rudi Bogni Times Higher Education Supplement)

A terrific book! (Tom Peters)

Synopsis

Seize on Co-opetition' The EconomistThough often compared to games like chess or poker, business is different - people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in Co-opetition.Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. They have devised a practice-oriented model to help you break out of the traditional win-lose or lose-lose situations. Dozens of companies - including Intel, Nintendo, American Express and Nutrasweet - have been using the strategies of co-opetition to change their game and enjoy the benefits of win-win opportunities.

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18 December 2014
Format: Hardcover|Verified Purchase
23 November 2007
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11 March 2003
Format: Paperback
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19 August 1999
Format: Paperback
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1 June 2010
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28 February 2002
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16 January 2012
Format: Hardcover
22 November 2003
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