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The Cluetrain Manifesto: 10th Anniversary Edition Paperback – 5 Apr 2011

3.8 out of 5 stars 4 customer reviews

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Product details

  • Paperback: 320 pages
  • Publisher: Basic Books; Tenth Anniversary ed. edition (5 April 2011)
  • Language: English
  • ISBN-10: 0465024092
  • ISBN-13: 978-0465024094
  • Product Dimensions: 14 x 1.9 x 21.1 cm
  • Average Customer Review: 3.8 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: 235,886 in Books (See Top 100 in Books)
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"You might not agree with everything these Web provocateurs say...but you will ignore their ideas at your own peril."--Fast Company

"The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual."--Wall Street Journal

"A book written early enough to not even contain the word 'blog, ' but more relevant now than ever." --Multichannel Merchant

"The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys...so their thoughts are pure, focused and very different from business-oriented authors."--The Gazette (Montreal)

"A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have." --Library Journal

"Almost 10 years ago [this] seminal book...set out to examine the challenges to business that the internet posed.... Well into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible."--The Star (South Africa)

About the Author

Rick Levine is the founder of Seth Ellis Chocolatier. He was previously Web Architect for Sun Microsystems' Java Software group. Christopher Locke blogs Mystic Bourgeoisie and Entropy Gradient Reversals from Boulder, Colorado. Doc Searls is Senior Editor of Linux Journal, and a fellow at Harvard's Berkman centre for Internet & Society. David Weinberger is a fellow at Harvard's Berkman centre and author of Everything Is Miscellaneous. Jake McKee is the principal and chief Ant Wrangler at Ant's Eye View, and he was previously global community relations specialist for the LEGO Company. JP Rangaswami is chief information officer of British Telecom's global IT services business. Dan Gillmor is the director of the Knight centre for Digital Media Entrepreneurship at Arizona State University's Walter Cronkite School of Journalism and Mass Communication.

4 customer reviews

3.8 out of 5 stars

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23 April 2015
Format: PaperbackVerified Purchase
27 May 2016
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5 March 2010
Format: Hardcover
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16 January 2014
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Most helpful customer reviews on Amazon.com

Amazon.com: 3.8 out of 5 stars 20 reviews
Jason Goldston
4.0 out of 5 starsGood book that captures the technological mindset of the future ...
9 April 2016 - Published on Amazon.com
Format: PaperbackVerified Purchase
Bill M.
5.0 out of 5 starsBook shockingly relevant even 10 years later
6 February 2013 - Published on Amazon.com
Verified Purchase
Aaron Thacker
4.0 out of 5 starsInteresting Book
15 May 2014 - Published on Amazon.com
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One person found this helpful.
Gustavo Corral
3.0 out of 5 starsGood ideas
26 April 2013 - Published on Amazon.com
Format: PaperbackVerified Purchase
Jose I. Cavalli
4.0 out of 5 starsMust have!
8 September 2013 - Published on Amazon.com
Format: HardcoverVerified Purchase