Close Close Close (The profession of selling) Paperback – 1 Aug 2002
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This reissue has been brought up to date to provide guidance for newcomers to the business of selling. It explores the importance of "closing", something which many sales people can't do, won't do, forget to do, are terrified of doing, or are just too negative to even try. This practical guide is aimed at all those who feel closing is unreal or too complicated. This book is one of a series of four sales books by John Fenton.
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Most of the seminars and books about negotiation and selling techniques usually focus on the relationship, the communication and the empathy, but they forget the final objective: closing a deal.
I’m leading a sales oriented team, and this book helped me a lot on concentrating people’s efforts on closing deals. Very well focused on the techniques, it made simple an always-disturbing question, and it delivers the message quite well.
Just read it… and close, close, close!