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Clickology: What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed Paperback – 3 Jan. 2014
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'A book worth buying, reading and sharing with your team. A good informative read... that may well turn on light bulbs.'—Direct Commerce
'This is a great read. At last an interesting, insightful book that helps us to understand why people buy (rather than teaching us how to sell!) I loved the style of this book great stories, great ideas, tools and techniques and great learning. This is a book right for its time!' —Phil Jesson, Deputy Chairman, Academy for Chief Executives
'Amongst the countless so called gurus who promise to reveal the secrets of making money online, it makes a refreshing change to finally discover the actual facts about what really makes the difference between commercial success and commercial failure. This book is a result of Graham Jones' expert knowledge and extensive research into the psychology of the internet. If you are serious about your online business then you must read it.' —Simon Hazeldine, Founder of Sellcius, The Online Hotspot for Sales Professionals
'This book provides insights into what makes an online store really work. It is packed with tips, guidance and real-life case studies from online boutique beauty store, Bellabox, to the mighty Groupon.' —Talk Business Magazine
'Well written, it will appeal to all readers whether they are a MD or an ecommerce executive. It is a quick read but dont let that fool you; there are plenty of great points to take away.' --E-Commerce Professional
This book provides insights into what makes an online store really work. It is packed with tips, guidance and real-life case studies from online boutique beauty store, Bellabox, to the mighty Groupon. --Talk Business Magazine
Well written, it will appeal to all readers whether they are a MD or an ecommerce executive. It is a quick read but dont let that fool you; there are plenty of great points to take away. --E-Commerce Professional
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Click.ology promises to teach you what works in online shopping, and it's written by a guy who ought to know his stuff - Graham Jones, 'the internet psychologist'. I was skeptical at first, but I quickly came round to Jones' lucid writing and his simple explanations of the psychological concepts which guide users around the internet in search of products.
Packed with advice and information, it's backed up by thorough citations and excellent case studies, like that of Meat Pack. Meat Pack is a Guatemalan shoe store chain, which used location-based mobile marketing to 'steal' customers from rival stores. When one of their app users entered a rival shop, the app knew where they were and delivered an offer for 99% off at Meat Pack. The catch? The discount reduced by 1% every second, giving people about a minute and a half to run to the store. And run, they did - over 600 people claimed their discount in the first week alone.
His style is clear, simple and uncomplicated. He doesn't make a song and dance about his point of view where many others would.
The content is worthy of reading outside of the narrow sub-title "What works in Online Shopping". great chapters on negotiation, discounting, pricing and consumer psychology.
You won't be disappointed.
This book is elegantly structured and covers the exciting web world in an invigorating manner.
It is understandable and the messages contained within it are clear and memorable.
I recommend this book to anyone taking their first steps into the online marketing world .... and, indeed, to anyone currently backtracking to start again after a false dawn!
Reg Aldridge, proprietor, www.allcarpartsfast.co.uk
The book is written in a very conversational tone and Graham tackles a complex subject in a straight forward manner. His book has certainly made me think about the opportunities from understanding the world of online sales.
Top international reviews
Recommend to everyone wants to know about digital marketing
I will buy the other books of the author.