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Clickology: What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed Paperback – 3 Jan. 2014

4.7 out of 5 stars 19 ratings

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Arrives: Wednesday, July 29 Details
Fastest delivery: July 18 - 28 Details
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Review

'Clickology promises to teach you what works in online shopping, and Jones' lucid writing and his simple explanations of the psychological concepts that guide users around the internet in search of products do just that. Packed with advice and information, it's backed up by thorough citations and excellent case studies.' —Social Bookshelves

'A book worth buying, reading and sharing with your team. A good informative read... that may well turn on light bulbs.'—Direct Commerce

'This is a great read. At last an interesting, insightful book that helps us to understand why people buy (rather than teaching us how to sell!) I loved the style of this book great stories, great ideas, tools and techniques and great learning. This is a book right for its time!' —Phil Jesson, Deputy Chairman, Academy for Chief Executives

'Amongst the countless so called gurus who promise to reveal the secrets of making money online, it makes a refreshing change to finally discover the actual facts about what really makes the difference between commercial success and commercial failure. This book is a result of Graham Jones' expert knowledge and extensive research into the psychology of the internet. If you are serious about your online business then you must read it.' —Simon Hazeldine, Founder of Sellcius, The Online Hotspot for Sales Professionals

'This book provides insights into what makes an online store really work. It is packed with tips, guidance and real-life case studies from online boutique beauty store, Bellabox, to the mighty Groupon.' —Talk Business Magazine

'Well written, it will appeal to all readers whether they are a MD or an ecommerce executive. It is a quick read but dont let that fool you; there are plenty of great points to take away.' --E-Commerce Professional

This book provides insights into what makes an online store really work. It is packed with tips, guidance and real-life case studies from online boutique beauty store, Bellabox, to the mighty Groupon. --Talk Business Magazine

Well written, it will appeal to all readers whether they are a MD or an ecommerce executive. It is a quick read but dont let that fool you; there are plenty of great points to take away. --E-Commerce Professional

Book Description

While online sales are growing at runaway speed, many businesses are finding themselves left behind. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Clickology shows you how to thrive.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
19 customer ratings
5 star
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4 star
26%
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2 star 0% (0%) 0%
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Reviewed in the United Kingdom on 27 October 2014
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Reviewed in the United Kingdom on 6 April 2015
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Reviewed in the United Kingdom on 25 October 2014
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Reviewed in the United Kingdom on 2 January 2014
Reviewed in the United Kingdom on 8 December 2014
Reviewed in the United Kingdom on 25 October 2014
Reviewed in the United Kingdom on 1 January 2014
Reviewed in the United Kingdom on 25 October 2014

Top international reviews

Santiago
5.0 out of 5 stars Excelente libro
Reviewed in Spain on 10 October 2014
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MP
4.0 out of 5 stars Four Stars
Reviewed in Canada on 4 September 2016
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G H
5.0 out of 5 stars Good book
Reviewed in the United States on 27 September 2017
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Rolando Serrano
5.0 out of 5 stars Good
Reviewed in the United States on 4 April 2018
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Natasha C.
5.0 out of 5 stars Five Stars
Reviewed in the United States on 19 July 2015
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Michael Fennemore
5.0 out of 5 stars Excellent Book
Reviewed in the United States on 28 May 2014
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