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Clickology: What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed Paperback – 3 Jan 2014

4.8 out of 5 stars 13 customer reviews

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Frequently bought together

  • Clickology: What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed
  • +
  • Consumerology: The Truth about Consumers and the Psychology of Shopping
  • +
  • Decoded: The Science Behind Why We Buy
Total price: £40.36
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Product details

  • Paperback: 208 pages
  • Publisher: Nicholas Brealey Publishing (3 Jan. 2014)
  • Language: English
  • ISBN-10: 1857886046
  • ISBN-13: 978-1857886047
  • Product Dimensions: 13.3 x 1.6 x 21 cm
  • Average Customer Review: 4.8 out of 5 stars 13 customer reviews
  • Amazon Bestsellers Rank: 261,082 in Books (See Top 100 in Books)
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Product description

Review

Clickology promises to teach you what works in online shopping, and Jones' lucid writing and his simple explanations of the psychological concepts that guide users around the internet in search of products do just that. Packed with advice and information, it's backed up by thorough citations and excellent case studies. (Social Bookshelves)

A book worth buying, reading and sharing with your team. A good informative read... that may well turn on light bulbs. (Direct Commerce)

This is a great read. At last an interesting, insightful book that helps us to understand why people buy (rather than teaching us how to sell!) I loved the style of this book great stories, great ideas, tools and techniques and great learning. This is a book right for its time! (Phil Jesson, Deputy Chairman, Academy for Chief Executives)

Amongst the countless so called gurus who promise to reveal the secrets of making money online, it makes a refreshing change to finally discover the actual facts about what really makes the difference between commercial success and commercial failure. This book is a result of Graham Jones' expert knowledge and extensive research into the psychology of the internet. If you are serious about your online business then you must read it. (Simon Hazeldine, Founder of Sellcius, The Online Hotspot for Sales Professionals)

This book provides insights into what makes an online store really work. It is packed with tips, guidance and real-life case studies from online boutique beauty store, Bellabox, to the mighty Groupon. (Talk Business Magazine)

Well written, it will appeal to all readers whether they are a MD or an ecommerce executive. It is a quick read but dont let that fool you; there are plenty of great points to take away. (E-Commerce Professional)

Book Description

While online sales are growing at runaway speed, many businesses are finding themselves left behind. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Clickology shows you how to thrive.

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