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Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations Paperback – 13 Aug 2007

2.9 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 234 pages
  • Publisher: Oxford University Press, USA; 1 edition (13 Aug. 2007)
  • Language: English
  • ISBN-10: 0195320697
  • ISBN-13: 978-0195320695
  • Product Dimensions: 25.1 x 1.8 x 17.5 cm
  • Average Customer Review: 2.9 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 1,331,089 in Books (See Top 100 in Books)
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Product description

Review

Kosslyn puts PowerPoint users on notice. Read this book, and you will be enlightened... Kosslyn's thorough and engaging treatment is based on broad scientific literature, and on his extensive experience. Besides covering the myriad features that PowerPoint offers, Kosslyn provides great advice on how to connect with an audience, tell a story, work at the right level of information, and come up for air. (Lawrence W. Barsalou, Emory University, USA)

Synopsis

Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word, the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!

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2 customer reviews

2.9 out of 5 stars

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8 November 2009
Format: PaperbackVerified Purchase
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11 November 2009
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Most helpful customer reviews on Amazon.com

Amazon.com: 3.7 out of 5 stars 24 reviews
HaylArnold
5.0 out of 5 starsThe most helpful PowerPoint book that I've seen
30 January 2010 - Published on Amazon.com
Format: PaperbackVerified Purchase
8 people found this helpful.
Easy Writer
4.0 out of 5 starsA gem, but a tough read
25 April 2009 - Published on Amazon.com
Format: PaperbackVerified Purchase
4 people found this helpful.
Crystal Wood
5.0 out of 5 starsGood book for someone that presents anywhere for any reason.
3 March 2018 - Published on Amazon.com
Format: PaperbackVerified Purchase
nonfiction reader
5.0 out of 5 starsIf PowerPoints are part of your life, this book should be too.
22 February 2018 - Published on Amazon.com
Format: PaperbackVerified Purchase
BELLA
3.0 out of 5 starsit is ok
31 December 2013 - Published on Amazon.com
Format: PaperbackVerified Purchase

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