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|Print List Price:||£17.99|
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Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations 1st , Kindle Edition
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|Length: 234 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled|
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Top Customer Reviews
Sadly we have all had to sit through most of the howlers he describes, but having read this book, I am not convinced there is anything ground breaking about his recommendations. This is stuff we have seen before and presented in a more informative way by the likes of Dave Paradi, Nancy Duarte and Garr Reynolds.
The other ideas in this book, such as 'The Principle of relevance - communication is most effective when neither too much nor too little information is presented' is more a statement of the blindly obvious than a deep psychological insight and is practically repeated in Principle 8 - people have a limited capacity to retain and to process information and so will not understand a message if too much information must be retained or processed.'
If you are looking to polish your powerpoint, there are better books on the market and no better way than to go along to your local toastmasters group, deliver presentations and read the feedback you are given.
Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)
Certainly I was aware of some of the general "don'ts" in ppt such as not varying the font greatly throughout the presentation. However, this book helped me understand why I shouldn't do this. By knowing the why behind the rule, I can know use this knowledge more flexibly.
Some have indicated in their reviews that the information in this book was "basic." It may seem so, but given the fact that I have seen these 8 principles violated even in the most sophisticated and experienced presenters, I would invoke the old saying that common sense is not all that common. Perhaps people needed to understand why they should follow these principles to be convinced.
Finally, I appreciated Kosslyn's treatment of Tufte's argument that PowerPoint should never be used. Kosslyn makes that case that PowerPoint can be a powerful way to convey complex ideas, if used properly. Now that I know the 8 principles, I am confident that my presentations will be "clear and to the point."
The 'Do' and 'Don't' slides are also very good to bring the concepts to life. There are many lists of "10 things to remember" with mixed value, but you can typically find many useful nuggets in these lists. The author has presented these concepts in live workshops and has worked out the flow of the book so it feels very comfortable and flows well.
The biggest drawback is the difficult writing style. The author is obviously a very educated and intelligent man, but this works against him because the reader needs things to be simplified much more. The 8 principles need snappier names to really be memorable for the reader (eg. "The Principle of Perceptual Organization" could be re-named "The Law of Chunking"), and the writing style is a bit flat and not persuasive or energetic. This is a shame, because the concepts really are excellent but readers may not recognize them as excellent when they are presented without pizazz.
Font is hard to read
Format is hard to take in
Neither simplified nor particularly inviting to read its way too busy and therefore hard to find useful
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