The Character Of A Corporation: How Your Company's Culture Can Make or Break Your Business Paperback – 4 Dec 2003
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Corporate culture is more than just a way to set the tone at work--it also affects the bottom line. That's why it's critical to understand your company's culture. Authors Rob Goffee and Gareth Jones argue that managers need to know if their business's culture helps or hurts, and how to change it, if necessary. Goffee and Jones know their stuff. As founders of the London-based consulting firm Creative Management Associates, they have helped launch programmes to overhaul corporate cultures at such companies as Johnson & Johnson, Coopers and Lybrand and Hilton Hotels. They have identified four basic cultures, each of which can be good or bad: the networked culture; the mercenary culture; the fragmented culture; and the communal culture. For example, do employees gossip and form cliques? That's the networked culture at its worst, and it's probably creating an atmosphere of distrust and cynicism that can damage the company's future. But networking can also mean open and effective communication--and constructive friendships--that can lead to the sharing of good ideas, all to the company's benefit.
The book includes handy diagnostic tools, so you can describe your own corporate culture. It also suggests ways to bring about change and offers tips on surviving in whatever culture you find yourself. The Character of a Corporation is instructive reading for managers who want to improve performance and for anyone looking to survive and thrive in the workplace. --Dan Ring, Amazon.com --This text refers to an out of print or unavailable edition of this title.
A do-it-yourself kit to understanding corporate culture ... A must read! (Richard Greenhalgh)See all Product Description
Top Customer Reviews
I saw Rob Goffee deliver a very good lecture on this subject at London Business School. This book is as engaging as the lecture, which is more than can be said for many other texts on business subjects!
Buy it, read it, read it again.
Most Helpful Customer Reviews on Amazon.com (beta)
In short, a great read!
I hope the authors make an update that uses a few case studies from Zappos and Google, and what does that mean for the changing corporate culture.
Hope this helps :-)