A Century of Graphic Design: Graphic Design Pioneers of the 20th Century Hardcover – 13 Sep 2001
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About the Author
Jeremy Aynsley is Senior Tutor in History of Design at the Royal College of Art, London, and a respected authority on twentieth-century graphic design. His publications include German Graphic Design, 1890-1950 and Nationalism and Internationalism, and he has written for Eye, Print Quarterly and Journal of Design History. As well as having served on the editorial boards of Journal of Design and Art History Jeremy Aynsley has curated several design exhibitions, notably at the Royal Festival Hall and the Victoria & Albert Museum in London, and is the curator of the forthcoming exhibition in the USA, Designs to Print: German Graphic Design, 1890-1940. The author lives in Lewes, UK.
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Top Customer Reviews
In fact this book holds 256 pages, and over 500 full colour pictures, charting an in depth review of 20th century graphic design. This book not only aims to look at the designs and designers of this era but also look at their influences, and the huge movements that changed the direction and the evolution of graphic design. This book runs right from the beginning of the twentieth century, starting with the coining of the expression “graphic design” by William Addison, and the pupils of the Bauhaus School of Art, known as the “seed bed” for new design, and culminating with the digital disciplines of which we are accustomed today.
As you navigate through this chronologically ordered book you quickly become aware of the systematic layout it adopts for each chapter. Following an in depth introduction on the beginnings of graphic design, each designer featured here has a uniformly structured biography. This includes a photograph or illustration of themselves, a list of key facts such as; when they lived, there occupation and training, and the role they played in the history of graphic design. The double page spread on each designer also includes a paragraph detailing their lifetime of work in design, accompanied by several examples of their work. Every example has a short description of its purpose. The book is divided into to several chapters each dealing with a different influence in the culture of the 20th century and how this affected the development of design.Read more ›
Most Helpful Customer Reviews on Amazon.com (beta)
Students love it because it is well written and focuses on truly major figures.
The Meggs book is also the standard but should be expanded into a four or five volume set that can be more comprehensive. One volume should be devoted to women and under recongnized minorities.
Please re-publish this book. The cover could use a bit more restraint. Inside reproductions are excellent, mostly in color and large enough to appreciate the work being addressed.
Ramone Muñoz, Professor, Art Center College of Design