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Cardiff City: Rebranded: Bluebirds and Red Dragons Paperback – Illustrated, 17 Oct 2016
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"Well researched. Writes persuasively and impressively in the final chapter about how the doomed rebrand was borne out of naivety, rather than any malice. I think City fans will find Cardiff City Rebranded a worthy and readable record of this fractious period in the club's history." --MauveAndYellowArmy.net
"The whole emotional journey of the rebrand and its impact on Cardiff City is covered in the excellent Cardiff City Rebranded. After covering every turn of this soap opera, Johnson concludes his superb book with an analysis of the rebrand. An emotive and thought provoking read. It is a must read for all fans who care about their club and its future." --ItsRoundAndItsWhite.co.uk
About the Author
Scott Johnson has a weekly Cardiff City column in the South Wales Echo and has previously written The Blues are Up - Cardiff City's Rise to the Premier League, an account of the club's 2012/13 Championship-winning campaign. He has also contributed to When Saturday Comes, FourFourTwo and World Soccer.
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