Manufacturer's Description

Canon PowerShot SX200 IS

Serious zoom. Impressively equipped.
The sleek, compact 12.1 Megapixel PowerShot SX200 IS offers intelligent shooting power with a 28mm wide-angle 12x optical zoom, so you can really explore your creativity. Choose Smart Auto for effortlessly great results across a wide range of shooting conditions or switch to Manual Control mode for full exposure and creative control. Either way a host of intelligent Canon technologies, including optical image stabilisation for crisp, clear images throughout the zoom range ensure stunning pictures. What's more you can quickly and easily shoot superb HD movies.

More creative options - near or far
Enjoy great group shots and landscapes with a greater sense of space and capture images of distant subjects in stunning detail thanks to the 28mm wide-angle 12 x optical zoom lens. With a wide-angle lens you capture a much wider field of view and have the power to create photos that really catch the eye of the viewer. It can give you a much stronger depth of field so you can make a feature of both foreground and background and exaggerate perspective for a truly three-dimensional sense of depth. The wide-angle lens is also excellent for adding impact to a foreground subject or when taking close up Macro shots, there is even a Super Macro shooting mode that allows you to focus on subjects less than 2cm away from the lens. Meanwhile the 12x optical zoom lets you get up close and personal with faraway objects. Camera shake can be an issue with zoom lenses but Canon's market-leading Optical Image Stabilisation makes sure that you can capture steady shots throughout the zoom range.

HD movies plus HDMI output
The PowerShot SX200 IS lets you record video in beautiful high definition (1280 x 720 pixels). The large bright 3.0 inch� PureColor LCD screen helps you frame your movies and also provides a clear, bright viewing screen so you can share them with friends. Or you can connect, using a mini HDMI cable, for playback on a HD TV with no loss of quality. Either way you and your friends will be amazed by the results. It also features a Night Display setting for easy viewing in low light which allows photos taken in dark places to appear bright.

A camera you can grow with - Smart Auto mode to full Manual Control
The versatile PowerShot SX200 IS offers three shooting modes to meet the needs of the whole family. In Easy Mode the camera automatically selects all the camera settings except flash and reduces on-screen icons for ultra-simple shooting - ideal for beginners or children. Smart Auto mode allows the camera to intelligently select the appropriate settings so you can concentrate on your subject. Advanced Scene Detection Technology automatically analyses shooting conditions then selects the one that offers the perfect settings from specially defined scenes. So whether you're photographing flowers, a captivating sunset or friends in the park you can be confident you're getting the perfect image. Experienced users also have the option to take photos in Manual Mode. With full control over aperture and shutter speed settings you can really make your photos your own, exploring not only the full potential of this powerful camera but also the limits of your own creativity.

A world of advantages with Canon technology

Rich razor-sharp images - every time
The lens is the most important part of any imaging device and all Canon cameras incorporate lenses designed and manufactured by Canon - lenses based on over 60 years of experience for outstanding results. Canon’s market-leading Optical Image Stabiliser is a lens-shift system that automatically detects and corrects camera shake, whilst ensuring outstanding image quality. It allows handheld shooting at longer focal lengths and in lower light conditions without blur, giving you steady, crisp, brilliant images you'll be proud to shoot and share. Developed initially for Canon's EOS Digital SLR cameras it is the fastest in-lens image stabiliser available on the market and ensures the PowerShot range has a top quality pedigree.

Meanwhile a resolution of 12.1 Megapixels allows you to capture every scene in rich detail, ensuring up to A3 sized prints - even of cropped pictures - and retain high image quality.

Fast, intelligent processing even in tricky lighting conditions
Canon's most advanced image processor, DIGIC 4, lies at the heart of every Canon digital camera and delivers exceptional processing speeds, responsive operation and advanced noise reduction. It also makes possible intelligent evolved Face and Object Detection technology, which finds and tracks moving subjects until you're ready to shoot, adjusting the camera settings for optimal results. Faces will have natural-looking skin tones and additional Blink Detection lets you avoid the disappointment of mis-timed people shots by displaying a 3 second warning if a person in the frame has their eyes closed. Red eye correction is also an integral feature to ensure flawless photos.

A Face Detection Self-Timer also makes group photos and self-portraits easy. Once the shot has been set up, the camera records the number of faces detected in the frame when the shutter is depressed and the self timer started – it then waits for an extra face to get in the frame and adjusts focus and exposure before it takes the picture.

DIGIC 4 also makes possible Canon's i-Contrast feature, which offers improved contrast and greater detail in tricky lighting conditions. Available in either shooting or playback mode, i-Contrast analyses the exposure, dynamic range and other image characteristics of a shot then adaptively increases the gain in dark areas to produce heightened detail in those regions. It does this without blowing out correctly exposed parts of the image, while the noise reduction function of DIGIC 4 ensures minimal noise in the adjusted areas.